Creating a website is not good enough, you have to make sure that your website is visible too on the internet. Search Engine Optimization field is growing rapidly and so is its importance. There are various off-page optimization techniques which can help you get a higher rank in SERP. Whatever was new yesterday will become outdated by tomorrow. You have to be in tune with the latest and advanced off-page techniques in order to keep your website up on the search engines pages. You cannot afford to lose the race by lagging behind in the SEO race.
After going through a lot of scrutiny and studying I have jotted down the most important off-page optimization techniques for you. If you will follow all these techniques you will surely gain a higher rank for your website. Work on these tactics to gain more web traffic and more growth for your business.
1. Community Creation
Create a page on social media about your business. Become a member of all the popular social networking sites like Facebook, Twitter, Linkedin, Google+, Myspace, etc. You will get your business popular on these platforms and get connected to millions of people instantly.
2. Blog Submission
By writing blogs you can promote your business on various blogging sites. Write unique and original content so that readers would love to visit your site. Post your blogs on various blog directories and blog search engines to make it popular among readers.
3. Forum Submission
Go for a forum discussion board and start discussing on various topics with the members. You can also discuss on various other forum sites that allow links in your signature which can be easily crawled by the search engines.
4. Local Search Engine Submission
Go for maximum number of search engines submission to gain large web traffic for your website. Submit your website on various popular search engines like Google, Yahoo, Bing, MSN, Alexa and many more. More visibility will bring more visitors for your business.
5. Directory Submission
Even Though it might give you a delayed result it is worth going for it. Choose your directories wisely to get the best results. Go for the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, Pegasus, etc and get maximum customers for your business.
6. Social Bookmarking
Do Social Bookmarking wisely to get liked by search engines. Go for the most popular bookmarking sites like Delicious, StumbleUpon, Digg, Propeller, etc. Be careful about the description and the various tags which forms the basis for getting it noticed by many.
7. Link Exchange
Go for a well-designed link exchange system with service-related websites. It can help you in increasing your link popularity which is an important factor of Google’s PageRank algorithm. Do not go for Black-Hats while going for link exchanges.
8. Internal Linking
Always link all the internal pages of your website wherever necessary, this technique is usually termed as Internal Linking. By increasing your internal link popularity you can gain higher rank as it is a major factor of Google Page Rank algorithm.
9. Image Submission
Share and publish the photos of your products on various photo sharing websites like Photo Bucket, Picli, Picasa, Flickr, etc. It will help drive more web traffic towards your website. Your visitors can see and comment on the photos and connect with you.
10. Video Submission
Go for making professional videos for your business and publish them on video sharing sites like Youtube, Dailymotion, Metacafe. You can add expert opinions and reviews along with your videos to make it more engaging and useful for the viewers.
11. Business Reviews
Ask your friends and well-wishers to write a review about your business and in the same way you should write reviews about their business. Post them on major business review sites like Shvoong, Kaboodle, Stylefeeder, etc.
12. Local Listings
Tap all your local customers by listing your website on local listing sites. Help search engines to view and fetch your content easily by registering on websites like Google Local, Yahoo Local, Superpages, Yellow Pages, etc.
13. Article Submission
Write and submit articles on various topics related to your business and submit them on various popular article sites. You can get links for your website through your articles which will give you a higher rank by posting your articles on sites like Go Articles, Now Public, Buzzle, etc.
14. Press Release Promotion
Present all your latest and upcoming events through press release. Go for PR submission with the various popular PR websites like Open PR, PR Leap, etc. Proper submission of your PR on various sites will help you publish yourself in Google news.
15. Classifieds Submission
Go for some classified submission related to your products in order to promote them properly. You can advertise your products for free on various classified submission sites like Myspace, Vivastreet, iMadespace, Kugli, etc.
16. Social Shopping Network
If you have your own e-commerce website, use it for promoting and branding your products for free. You can submit your products on various ecommerce websites like Google Product Search, MSN Online Shopping and Yahoo Online Shopping for reaching out to more customers.
17. Document Sharing
Use your business documents, slides and information brochures and share it on Slideshare, Google Docs, etc to promote your website in the most effective way. Go for it and create a strong brand for your business.
18. CSS, W3C & RSS Directories Submission
Are you a web design and development company, then probably you must go for this. Submit your website to W3C and CSS website directories which will help you become more visible on the net. Go for RSS feed directories submission for more web traffic.
19. Widget / Gadget Application
Create an interesting and engaging widget/gadget application( online poll/game/survey/content) and submit it on various popular social networking. Engage more people to take part in these activities so that your products get maximum promotion and connect with more customers.
20. PPC Ad Campaign
This strategy will surely bring meaningful results if you will use it properly. Launch a PPC ad campaign with your main keywords. Since you know that this is a paid service, get all your keywords integrated in your campaign to gain maximum web traffic.