Social media is regarded as a vital tool that should always be a part of internet marketing toolbox of businesses. Unfortunately, it also tends to be difficult to manage and even extremely confusing at times. Your website serves as the heart of your online business. Sadly, social media might make you feel as if your mind is scattered everywhere. Don’t forget that your website and social media can and should work hand in hand to establish a solid online presence. Here are some quick tips to help you simplify your social networking campaigns and ensure that social media will support your online marketing efforts.