SEO is and will always be an important factor for you if you are running a business website. Just generating a website will not serve the purpose for you, you have to make sure that your website is generating traffic also. Year 2016 will see new trends in SEO which should be followed so that your website generate maximum web traffic and revenue for you.
Some of the trends which will dominate in 2016 as far as SEO is concerned are listed below. These trends are going to be a bit hit in this year. Follow these trends to stay ahead and help your business to grow and flourish.
1. Video is the new hot cake
Year 2016 is going to be the year of video content. Video will increase its reach, engagement and effectiveness. Apart from Youtube, the rise of various other video sites like Vine, Snapchat, Periscope, etc have signalled the popularity of this medium. Go for creating video and posting it on various sites to get more traffic on your website.
2. Be Responsive to receive More
With more than 40% of your web traffic reaching you through their mobile, its importance is phenomenal. In the present year, mobile optimization will be more important than ever before. If you want to survive in the market, you cannot ignore mobile optimization.
3. Get aid from Assistants
With more and more digital assitants like Cortana, Siri and Google Now, SEO complexity will be taken to a new level now. You will have to change your keyword strategy as search engines will be getting more queries due to these digital assistants. Rely on long tailed keywords to get more traffic directed towards your website.
4. Update Social Index Status
Go for maximum social site activation as this year search engine is going to be giving a lot more emphasis on this. Google will be working along with Facebook and Twitter and giving importance to social posts like never before. Formulate a strong social strategy with proper social context as it is important from SEO perspective.
5. Try getting links from App also
With more traffic being generated from smartphones, you may see that apps might overtake usual traditional websites in both functionality and popularity. Try digging hard for getting links from various app as it will carry more weight as app optimization is picking up very fast. Develop an App for your business for exchange of links over mobile websites.
6. Local Search will gain Momentum
With people going for local search to find the products and services in the nearest locality, SEO will give more emphasis on local search. Google will rank you on the basis of street or neighbourhood as well along with ranking you on the basis of country, city and region. Promote your website on local directories to fetch more web traffic.
7. Google’s Penguin will surely change things
Google’s Penguin algorithm which was set to be launched in 2015 has been postponed and will now be launched in 2016. With this new update, Google is going to be more strict on black-hat tactics. You will get penalized more often now if you would follow any fraudulent or unethical seo practice. Since it will be a real-time update, it will not take long to get installed on your system.
8. Moments Will make a Mark
“Moments”, an all new feature from Twitter is going to be launched soon which will surely affect the SEO trends in 2016. This new feature will combine all your posts, videos, images and news into a single channel. Your viewers would be able to see all the live events of your business at one place and at one go.