Tag Archives: Brochure Design

Why Is Brochure Design An Important Marketing Tool?

26
Apr 2016

Posted by: Category:Graphic Design

Though modern world of business has been dominated by digital world, still there are some things which have not lost their identity. Brochure is one such thing which is still relevant in today’s digitalized world. Though today we live in a world which is inundated by the various aspects of e-commerce and cloud computing, the physical feel of brochure makes it popular. The human feel and the visual appeal aspects have carved a special place for brochure in your client’s mind. A well designed brochure is capable of expressing a thousand words through its different kinds of imagery.

Why Is Brochure Design an Important Marketing Tool?


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The Importance Of An Effective Brochure Design For Your Business

29
Jan 2016

Posted by: Category:Graphic Design

A brochure is simply a mean of communication which acts as a solid marketing tool for your business. You can summarise all your important information at one point and target your audience. Your audience will get all the relevant inputs about the products and services you are offering to them. You need to convey your information to your readers in the most effective way through a good brochure design. A compelling and attractive brochure design will help you in reaching your target market as it will gain their attention. The only way to make your audience read your brochure is by designing it in the most attractive way.

The importance of an effective brochure design for your Business


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Creative Tips For A Strong Corporate Identity

17
Oct 2015

Posted by: Category:Graphic Design

 
The success of a company depends on the overall image of the company in the market and corporate identity elements helps in giving a unique and memorable image to the company. It’s essential for every company to have a strong corporate identity and hence lot of efforts are put to create a strong corporate identity.

Creative Tips for a Strong Corporate Identity



Tips for creating a strong corporate identity:

1) Know your company: First and foremost, it’s important to know all the facts related to the company. It’s important to have a clear understanding of the products, services, target audience, competitors, communication medium to target the audience, current market trend etc.

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Power Value Addition To Your Business With Efficient Corporate Identity

13
Oct 2015

Posted by: Category:Graphic Design

 
Corporate identity is the image of the company by which it can be identified. Corporate market is very aggressive and has cut-throat competition so its essential to have a good image of the company for its survival and growth. A good branding and marketing strategy helps in building a unique identity of the company which helps in getting strong foothold in the market.

The most powerful branding tools are the visual cues of the company. Audience has tendency to relate with the visual images more than any branding tool. Logo, brochures, envelopes, letterheads, business card, advertisements etc. help in giving a strong and appealing message to the audience.

Power Value Addition to Your Business With Efficient Corporate Identity



Businesses have the wrong notion that the logo or any-other designs doesn’t have an impact and any person can design them.

If they don’t have any impact, then why do the big brands shed million dollars on just custom logo design from professionals?

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Elements Of A Strong Corporate Identity

13
Oct 2015

Posted by: Category:Graphic Design

 
Corporate identity is about creating an identity for a company which is unique and helps you differentiate from other companies. A company will want to have a strong corporate identity as it will give brand preference, brand enhancement, customer loyalty and most importantly; a unique identity for itself.

Elements of a Strong Corporate Identity



There are three important components which create a strong corporate identity:

  1. Visual Images: What’s the first thing that you remember when you think about a brand? It’s definitely the logo of the brand. This is the main element which creates a strong identity of the brand. Along with the logo design of your company there are elements like brochures, envelopes, letterheads, website and other marketing and stationery materials which helps the company get a unique and a precise identity. Right brand colours and fonts helps in communicating the right message.
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