You can drive more web traffic to your website by quality backlinks. You can also go for Reciprocal Link Exchanges as mentioned by various webmasters to boost your ranking. This is the practice of putting a link by your webmaster on website pointing to another webmaster website. Since most of these links were not relevant, they were disregarded by search engines. You will have to make sure that the links you are going for are relevant to your website and will help in boosting your search engines ranking. Simply going for maximum number of links will not help you instead it might lead to penalty if they are not from trustworthy sites.

If you are going for two websites for your business just to increase your backlinks, be careful about not interlinking multiple websites on the same IP. There is no harm in having many related websites for your business but they should not be registered on the same IP. If you are trying to manipulate backlinks by going for many links generated from the same IP, it may call for penalty for your website. This technique is known as Backlink Bombing. There are few instances where you can use various links from the same IP address as in the case of providing extra resources to your visitors.

You can always go for certain tools which can help you with getting and managing good quality backlinks. You should keep a track about your backlinks to know who all are linking to your websites. By using Domain Stats Tool, backlinks and their various attributes can be easily tracked. It will show your backlinks if the domain is present on Google, Yahoo or MSN. This tool will also enable you to know about various other elements about your website like how many pages have been indexed, listings in the Open directory and Alexa traffic rank.