A WordPress blog with thousands of daily visits, lots of high quality backlinks and a large audience reach with good search engine rankings; Isn’t it what you really want?
Running a blog increases your website visits by more than 97% & we are doing it here at Smartinfosys.net with our new on-site wordpress blog. Within just 14 days of our very first blogpost, we are getting hundreds of daily visitors, dozens of comments & citations and several first page rankings, which altogether has brought us 2385 visits in 14 days without any promotion campaign.
Isn’t it quite interesting if you could also know what it takes to run a successful WordPress blog particular to your business? If you know these little secrets, you can also get regular flow of qualified visitors at your own WordPress blog, which, in turn, you can convert to buyers of your product/service.
Setting up a WordPress blog:
So you are now in your blogging shoes to start blogging successfully. But wait, are you sure that you are not missing something that could hold you back later? Before you start writing your very first blog post, make sure that you have chosen a great theme for your wordpress blog and set it up properly for SEO.
Choosing a good theme for your WordPress blog
As WordPress is SEO-friendly and robust platform for blogging, all you need to worry about your blog structure is its theme. Though almost all themes are excellent in WordPress, to choose a good theme for your WordPress blog, you will need to take following factors into account:
Free or Premium?
Usually, free themes will be sufficient for a normal WordPress blog, but if you want custom-tailored functionalities, you will need to buy a WordPress blog template. Usually you will be able to find good WordPress blog themes starting from 50 $ but to tailor it in your custom way, it can cost you from few hundred to even thousand Dollars. Choice is all yours.
Usually, if your blog is small or simply text-based, simple free WordPress themes will work well with it but if you want your blog to be media-heavy, you should checkout the functionalities it can provide you. That is to make sure that user experience is not dull with your blog. If you are going to publish specific type of content, ask your supplier if you could get a blog design for specific type of content. For example, a Pinterest style layout for images.
There are various types of layout available with blogs like 1-column, 2-column, 3-column etc with other custom modifications. So have a look at all available layouts before you choose the one.
If you are intending for a highly professional wordpress blog for your company, it is better if its theme could be unique. As free themes are freely available to everyone, everywhere, it is not preferable to have a theme that many others are using.
While running a WordPress blog, you might need professional assistance when an issue takes place with that blog. If you are not a webmaster, you will need help of some kind to fix it up. So ask your vendor which kind of support you will be provided. For example, community forum, phone support, direct support or online support.
After you have chosen a theme and installed it on your wordpress blog, now it’s time to install few useful plugins to make it more SEO friendly.
Install required plugins
Before picking your WordPress blog plugins, you need to know that loading your blog with unnecessary plugins may slow down your site, so choose your plugins wisely. For better SEO potential of your website we suggest installing Yoast SEO plugin, Mass Email & WP Statistics. For more useful WordPress blog plugins you can read this post by MakeUseOf.com.
Preparing for competition:
As your blog is set up, now you are ready to gear up for competitors of your WordPress blog.
Choose your niche
Though it is also possible to popularize your WordPress blog for multiple target niches, focusing laser sharp on single niche is always more beneficial as search engines give more preference to niche specific blogs.
Build a list of keywords you will be going to target
Keywords are specifically targeted words or phrases around which your blogpost is built. So before you start writing a blogpost, it is advised to research a little about good keywords for your WordPress blog.
To find effective keyword ideas in your niche, use keyword suggestion tools like Soovle or ubersuggest. These tools suggest you some most searched keywords by users. As you find some related keywords to your niche, list them out and choose one or two most efficient keywords by analyzing its KEI. Then you can start writing a post for your WordPress blog that has good density of chosen keywords and other characteristics that makes it worth reading.
After preparing so much for your WordPress blog, now finally it’s time to build a credible piece of content.
Writing content that matters:
Produce content that matters & your WordPress blog will get to the top of search engines, at least for few of your targeted keywords. It’s as easy as that. But what is it that makes your content truly amazing i.e. a content that gets read, bookmarked and shared? Here are few tips:
– Analyze your competitors and learn which are the most shared posts of them.
– Brainstorm some excellent topics to write upon.
– Provide solutions to various problems of your users and give them solution with an in-depth blogpost.
– Write content that you think a publisher will be ready to publish for few hundred dollars.
Remember, your readers are not fools. Don’t try to earn traffic with thin content, it will never work. Instead, work hard, research to the roots and provide highly useful content and ideas on your WordPress blog that none other can do as well as you.
Creating and maintaining reputation:
Consistency in quality and quantity of your content
It is not enough to write two or three bombastic pieces of content to get your WordPress blog in top of search results. Search engines also look at consistency and freshness of content i.e. how old the post is. So keep updating your WordPress blog on regular basis with useful content. Also write posts that are in-depth because some studies show that lengthy posts are more preferred by Google compared to shorter ones, especially about topics that demand more explanation.
You will not get sudden boost of traffic no matter how much ground breaking your post is. You will need to carry out time to time promotion activities to generate regular traffic. Read our post on building initial traffic for getting initial visitors to your new blog post. It will help you get initial 100 visitors to your WordPress blog. Promoting your blog can range from social promotions to direct advertising, choice is yours.
It is not easy to build backlinks until you get a sudden hit over your blog. So carry out manual link building campaigns to build high quality backlinks when your WordPress blog is in its childhood. Backlinks improve your PageRank and traffic which in turn results into higher search engine rankings. So consider carrying out some serious link building activities for your WordPress blog.
Analyzing and gearing up your strategies:
Usually the process of blogging ends at promotion of your content, but for WordPress blogs that want to hold the success and repeat it every time, it becomes quite necessary to analyze the traffic for understanding what is interesting to users and what not, which posts are getting more visits and more comments and which are failing it. Use free tools like Google analytics or paid tools like KissMetrics to analyze your users, track their behavior and optimize your blogging strategies.
All in all, complying with strict quality standards and user satisfactory practices will keep you up above your competitors. To know more about interesting SEO strategies, stay tuned. We will be soon back with amazing posts for you.
To buy professional blog writing services, you can contact Smartinfosys.net. We have decade plus experience of working with 5,000 clients for their web development and web design needs, during which we have created content for hundreds of websites and blogs. We have all necessary expertise what it takes to make a successful WordPress blog.