Merchants on Shopify do their best for their storefront to look attractive and unique. However, such measures can affect the speed of your website. Speed is important as it impacts the shopping experience of a customer.

15 Shopify Speed Optimization Tips for Boosting E-Commerce Revenue

The chances of purchase from an online store increase when the pages load quickly. An online store with a fast loading speed has a higher conversion rate. You can have a perfect blend of your Shopify speed and functionality through the speed optimization tips below.

1. Check the performance of your store

You can get to know if your store is fast or slow by checking its overall performance. Do not just perform optimization randomly. Ensure that you check the performance of your store before optimizing it for better speed.
Tools like Pingdom, GTmetrix, PageSpeed Insights, and Test My Site provide reports on how your store can be better optimized.

2. Be open-minded when optimizing your store

Be careful when using third-party tools to measure the performance of your store. They may not analyze the performance of your store in the same way. However, their result will be data-driven and similar.
By using third-party tools, you will get to know the features and errors that are causing the speed of your store to be slow. Try doing a balance instead of immediately working on modifying the store features.

3. Use responsive and fast themes for your store

When selecting a theme for your online store, opt for a responsive one. Before installing that theme, you can preview it in the page performance. Immediately fix any installed theme that is not fast.
Get a developer to help you fix the code if you cannot do it yourself. Getting the codes minified is a good way of making your store very fast.

4. Avoid using too many apps

Shopify helps you to reduce some manual works and assists you in building an online brand. It also lets you add promising functionalities.
However, you should know that some of these functionalities will make your website slower. It can also cause apps to conflict, which further makes your site slow.

6. Optimize images

Having too many images is not beneficial for your online store. Your store will be slower when you load a web page with an excess number of images.Ideally, compress the images. It will make them lightweight, and you will still be able to retain their quality. Keep the number of images you use on a page at a minimum level — it helps boost the speed.

7. Resize large images

Having oversized images is a problem. With such images, the website load time increases. The slow load time will be keenly felt, especially by users accessing your website through their smartphones.For products images, the ideal dimensions, according to Shopify, is 2048 × 2048 pixels. Resize all images as recommended before uploading them.

8. Do not use multi-hero sliders

It may seem appealing to you to use 5 to 6 images with a multi-hero slider. However, there is a downside to this.They make an enormous impact by dragging down the loading speed of a page. Avoid using them to help improve user experience.

9. Use external platforms for video hosting

You can use videos to convert visitors to customers. But it is a bad idea to upload videos on Shopify. You do not even need to do that.Instead, you can host your videos on Wistia, Vimeo, and YouTube. These are platforms that work well with Shopify.

10. Lazyload images and videos

A better way to make your page load faster is through lazyloading. Whether videos or images, you surely want them to load quicker.Your web page gets slower when a lot of the contents load at the same time. However, a visitor will have a better experience browsing your website when the top portion of web page contents loads faster.

11. Analyze popup performance

The conversion value of quick view popups is high. You can add them to the product pages. It makes it possible for visitors to see product information without having to click the product. However, they will slow down your site.Popups are helpful and can help drive customers to some stores. Hotjar is a tool you can use to test your web pages with and without popups.

12. Check HTTP requests

If your store is still slow, check the number of HTTP requests your site makes. You can make use of HTTP Request Checker to do that.If the number of HTTP requests is high, reduce the number of JavaScript files and combine CSS and design content, etc. Reducing these requests will boost the performance speed of your store.

13. Use the Google Tag Manager

Your store will load with a large amount of customer data every day. You can use this data to boost revenue. You can collect the data of customers by using Javascript tracking tags.
Furthermore, Google Tag Manager condenses the tags into one, making your site load much faster by sending only one Javascript request at a time.

14. Be aware of broken links and redirects

Your site will be slow if you are applying 302 redirects. When a customer clicks on an unavailable link, this redirect indicates that the requested page has been removed.
However, redirects cause a delay in the transfer of data by adding up HTTP requests. They are not good for the speed of your site.

15. Fix collection of products

A shop that creates various collections for their products enhances customers’ experience, as finding what they need becomes easy. However, this is at the detriment of your site’s speed.Loops in the codes can cause a slow speed. It means that for every product of the store, you must run excessive loops of code.

Conclusion

You can boost your revenue and increase the speed of your site in many ways. It reflects on customers’ experience when your store is optimized. Applying the tips mentioned in this article can help optimize your site so that the speed becomes better.