Marketing online is challenging. You have to be interesting and intriguing enough to outperform your competitors. Especially, in case of landing page for your business, it is un-affordable to miss even a single conversion. But are you sure that landing page for your product/service is truly as optimized as that of your competitor? because conversion is quite harder than building leads.
However, few cleverly made landing page tweaks to make it more intriguing can get your business boat through the sea of competition. Here are 9 surefire landing page tweaks that can maximize possibility of conversion by providing an intriguing user experience:
1. Use GIF Images:
The very first measure of a good landing page is its ability to grab attention. Though you have somehow led your customer to your landing page, you also have to make it grab her attention.
GIF images and GIFographics are great way to capture eyeballs with your landing page. As we have done with this post, you can also use an attention grabbing GIF image on your landing page. It may be or may not be related to your product or service, but it will surely grab your visitor’s eyeballs which is very first step towards conversion.
You can also use GIF images in form of sales advertisement banner as shown above to build user interest with your product’s landing page. If you don’t know how to make a GIF image, you can learn to make GIF with Photoshop or use online tools like Make A GIF or GIF Ninja to create a GIF image for your landing page.
2. Make Buttons Look Clickable
Due to latest trend of flat UI in web development, website designs have become more beautiful but less appealing. Sometimes your clever landing page can miss a conversion due to lack of evoking button design. When it comes to landing page conversion, button design similar to a real one is quite more likely to be clicked than a flat one.
Try making your button look realistic rather than plain or rounded square in flat colors. It is proven psychology that people tend to click the buttons of landing page those feel tangible like physical buttons. This is an efficient call-to-action strategy for landing pages that works really well.
3. Showcase 3-4 Features That Makes You Rocking:
What is the point behind designing a landing page if you don’t have anything that makes your product or service stand out? But i am sure your product do has.
When you want a visitor to become your customer, your customer would also need a reason why she should buy your service. However, it doesn’t mean that you have to fill the page with benefits of purchasing your product, nobody is going to read a 500-words product features copy on your landing page.
Choose three to four most appealing features about your product and highlight them with proper design or make a simple image showing your product benefits as follows.
4. Remove Distractions:
When it comes to landing page conversion, clarity does really matter. Until you are a sophisticated business, most of your customers will be common fellows who are not much fascinated by complexity.
Most of the visitors won’t look deeper in your landing page content if you have too much details to convey them. Similarly with visuals, one good video can be far better than 10 images. So moral of the story is, remove distractions, make your landing page clear, neat and yet eye catching removing all redundant pieces of content and provide clear navigation for “what’s next”.
To better understand this concept, checkout this A/B case study in which cutting off the content made radical difference of 2,069.4% in conversions.
5. Shorten Your Forms:
Most of the times, landing page conversion completes at the button click of form. Whether it’s a contact form, signup form, inquiry form or any other kind of form, make sure submitting the form is not more than a few steps away from its first text-field on the landing page i.e. form should be as simple and short as possible.
Though this logic is not applicable for all the digital marketing scenarios, short forms serve pretty well for landing pages of businesses.
Cut off redundant details out of the form, use grouping to visually shrink the size of form and put an attractive submit button at the end of form to make it more compelling for your prospects.However, If you need to know more about your customer, you can make them fill it later in a separate form once they sign up for your service.
As most of people are connected with social media websites, do not forget to provide options to signup with media or one click detail importation from other websites.
6. Make It Mobile Compatible:
When it’s about selling, how can you forget mobile users? Mobile users stand a great chance for conversions. According to a survey conducted in 2013, more than 1.2 Billion people use mobile for surfing Internet and among which more than 50% use mobile as their primary Internet device & this figure is expected to grow even fiercely.
So if you are spending money behind your landing page, do not forget to make it mobile compatible. Mobile responsive design doesn’t cost you too much, especially in context to conversions that will be made with your landing page.
7.Use colors wisely:
Colors in elements ranging from background to buttons, play a great role in conversions. Their are non verbal signals within colors on your landing page that passively drive your visitors decisions.
For example, black, orange, burgundy, green and blue colors affect consumers spending most while colors like pink, grey, blue, black and brown should be avoided by merchants who aim to increase their conversion. Read this A/B testing case study by HubSpot where changing button color from green to red increased clicks by 21%.
Choice of best colors for your landing page elements can vary significantly depending upon your customers’ gender, age and demographics , so make wise use of colors.
8.Craft a Wobbling Headline:
It is very well-known fact that 80% of your readers won’t read more than your headline when reading over Internet and mass media. The same applies to landing page too. Only 20% visitors read the very first line of content you have created because they have tons of other options while surfing through Internet.
So, the idea is to craft a great headline that makes most of your 80% flying visitors read the very first sentence of your landing page copy.
You have put a GIF, you have a great layout, you have it all but nobody is going to convert until he/she reads what you have to say. Your title can be a giant black hole that swallows the visitor coming to your landing page and converts them into a buyer of your service. Read this post to learn how to write titles that work.
9. Write A Persuasive Copy That Converts:
After every design aspect is addressed, all cuts and trims are performed, now it comes finally to the actual copy. The product features or service copy on your landing page must be clear, concise and descriptive answering 4Ws &1H (when, what, why,where, how) about your product/service.
Features, specifications and benefits should be grouped within simple and clear lists. Read this post to learn how to write a persuasive copy.
Make use of white space, formatting and colors to make it easily skimmable. Users tend to get central idea of your product/service before reading the complete copy. So highlight key points with bigger texts and proper color formatting.
Follow these 9 very basic tips for optimizing your landing page every time you have to market your product and you will notice magnificent growth in your conversions & user engagement. That is our very promise. Hope you enjoyed.
By the way, what is your favorite tweak for making your landing page more intriguing?
Leave your comments below, we will love to discuss with you.