9 Tips For More Salable & Intriguing Landing Page Design

Feb 2014

Posted by: Category:Internet Marketing


Marketing online is challenging. You have to be interesting and intriguing enough to outperform your competitors. Especially, in case of landing page for your business, it is un-affordable to miss even a single conversion. But are you sure that landing page for your product/service is truly as optimized as that of your competitor? because conversion is quite harder than building leads.

However, few cleverly made landing page tweaks to make it more intriguing can get your business boat through the sea of competition. Here are 9 surefire landing page tweaks that can maximize possibility of conversion by providing an intriguing user experience:

1. Use GIF Images:

The very first measure of a good landing page is its ability to grab attention. Though you have somehow led your customer to your landing page, you also have to make it grab her attention.

Abstract moving shapes GIF

A Colorful GIF from Tumblr.com

GIF images and GIFographics are great way to capture eyeballs with your landing page. As we have done with this post, you can also use an attention grabbing GIF image on your landing page. It may be or may not be related to your product or service, but it will surely grab your visitor’s eyeballs which is very first step towards conversion.

Harry & David Landing Page GIF

A GIF product Ad banner by Harry and david

You can also use GIF images in form of sales advertisement banner as shown above to build user interest with your product’s landing page. If you don’t know how to make a GIF image, you can learn to make GIF with Photoshop or use online tools like Make A GIF or GIF Ninja to create a GIF image for your landing page.


2. Make Buttons Look Clickable

Due to latest trend of flat UI in web development, website designs have become more beautiful but less appealing. Sometimes your clever landing page can miss a conversion due to lack of evoking button design. When it comes to landing page conversion, button design similar to a real one is quite more likely to be clicked than a flat one.

Landing page button design- Quicksprout

Realistic Button Design At Landing Page of QuickSprout.com

Try making your button look realistic rather than plain or rounded square in flat colors. It is proven psychology that people tend to click the buttons of landing page those feel tangible like physical buttons. This is an efficient call-to-action strategy for landing pages that works really well.


3. Showcase 3-4 Features That Makes You Rocking:

What is the point behind designing a landing page if you don’t have anything that makes your product or service stand out? But i am sure your product do has.

When you want a visitor to become your customer, your customer would also need a reason why she should buy your service. However, it doesn’t mean that you have to fill the page with benefits of purchasing your product, nobody is going to read a 500-words product features copy on your landing page.

Choose three to four most appealing features about your product and highlight them with proper design or make a simple image showing your product benefits as follows.

Landing page features snippet

Landing-page features snippet at Yoursmarthost.com


4. Remove Distractions:

When it comes to landing page conversion, clarity does really matter. Until you are a sophisticated business, most of your customers will be common fellows who are not much fascinated by complexity.

Most of the visitors won’t look deeper in your landing page content if you have too much details to convey them. Similarly with visuals, one good video can be far better than 10 images. So moral of the story is, remove distractions, make your landing page clear, neat and yet eye catching removing all redundant pieces of content and provide clear navigation for “what’s next”.

To better understand this concept, checkout this A/B case study in which cutting off the content made radical difference of 2,069.4% in conversions.


5. Shorten Your Forms:

Most of the times, landing page conversion completes at the button click of form. Whether it’s a contact form, signup form, inquiry form or any other kind of form, make sure submitting the form is not more than a few steps away from its first text-field on the landing page i.e. form should be as simple and short as possible.

Though this logic is not applicable for all the digital marketing scenarios, short forms serve pretty well for landing pages of businesses.

Cut off redundant details out of the form, use grouping to visually shrink the size of form and put an attractive submit button at the end of form to make it more compelling for your prospects.However, If you need to know more about your customer, you can make them fill it later in a separate form once they sign up for your service.

As most of people are connected with social media websites, do not forget to provide options to signup with media or one click detail importation from other websites.


6. Make It Mobile Compatible:

When it’s about selling, how can you forget mobile users? Mobile users stand a great chance for conversions. According to a survey conducted in 2013, more than 1.2 Billion people use mobile for surfing Internet and among which more than 50% use mobile as their primary Internet device & this figure is expected to grow even fiercely.

So if you are spending money behind your landing page, do not forget to make it mobile compatible. Mobile responsive design doesn’t cost you too much, especially in context to conversions that will be made with your landing page.


7.Use colors wisely:

Colors in elements ranging from background to buttons, play a great role in conversions. Their are non verbal signals within colors on your landing page that passively drive your visitors decisions.

For example, black, orange, burgundy, green and blue colors affect consumers spending most while colors like pink, grey, blue, black and brown should be avoided by merchants who aim to increase their conversion. Read this A/B testing case study by HubSpot where changing button color from green to red increased clicks by 21%.

meaning of colors- infographic

Choice of best colors for your landing page elements can vary significantly depending upon your customers’ gender, age and demographics , so make wise use of colors.


8.Craft a Wobbling Headline: 

It is very well-known fact that 80% of your readers won’t read more than your headline when reading over Internet and mass media. The same applies to landing page too. Only 20% visitors read the very first line of content you have created because they have tons of other options while surfing through Internet.

So, the idea is to craft a great headline that makes most of your 80% flying visitors read the very first sentence of your landing page copy.

You have put a GIF, you have a great layout, you have it all but nobody is going to convert until he/she reads what you have to say. Your title can be a giant black hole that swallows the visitor coming to your landing page and converts them into a buyer of your service. Read this post to learn how to write titles that work.


9. Write A Persuasive Copy That Converts:

After every design aspect is addressed, all cuts and trims are performed, now it comes finally to the actual copy. The product features or service copy on your landing page must be clear, concise and descriptive answering 4Ws &1H (when, what, why,where, how) about your product/service.

Features, specifications and benefits should be grouped within simple and clear lists. Read this post to learn how to write a persuasive copy.

Make use of white space, formatting and colors to make it easily skimmable. Users tend to get central idea of your product/service before reading the complete copy. So highlight key points with bigger texts and proper color formatting.


Follow these 9 very basic tips for optimizing your landing page every time you have to market your product and you will notice magnificent growth in your conversions & user engagement. That is our very promise. Hope you enjoyed.

By the way, what is your favorite tweak for making your landing page more intriguing?
Leave your comments below, we will love to discuss with you.

50 thoughts on “9 Tips For More Salable & Intriguing Landing Page Design

  1. Donnie

    Hello it’s me, I am also visiting this website daily, this website
    is actually nice and the visitors are genuinely
    sharing fastidious thoughts.

  2. Dotty Macdougal

    Hello would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog in the near future
    but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for
    something completely unique. P.S My apologies for getting off-topic
    but I had to ask!

  3. Doreen crouch

    Spot on with his write-up, I truly feel this site needs far more attention.
    I’ll probably be back again to read through more, thaanks for the information!

  4. Nancee

    Generally I do not read post on blogs, but I wish to say
    that this write-up very forced me to try and
    do so! Your writing style has been surprised me. Thank you, very nice article.

  5. Korey Sherwin

    Greetings! Very useful advice in this particular article!

    It is the little changes that produce the biggest changes.

    Many thanks for sharing!

  6. Fredericka Krier

    You гeally makе it appеar reаlly easy witɦ your presentation however I іn finding this matter to bee reaally ѕomething tɦat I bеlieve I would by no meaոs understand.
    ӏt sort օf feels toߋ complicated and ѵery largе
    for mе. I am havіng a loߋk forward οn your next post, I will attempt tօ ցet the dangle of it!

  7. Kira

    Hey there! This is kind of off topic but I need some
    advice from an established blog. Is it very hard to set
    up your own blog? I’m not very techincal but I can figure
    things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin.

    Do you have any points or suggestions? Cheers

  8. Teodor Obullen

    Hello I am so happy I found your web site, I really found you by error, while I was looking
    on Askjeeve for something else, Anyways I am here
    now and would just like to say many thanks for a incredible post and a all
    round thrilling blog (I also love the theme/design), I don’t
    have time to look over it all at the moment but I
    have bookmarked it and also included your RSS feeds, so when I have time I will be
    back to read more, Please do keep up the excellent job.

  9. Lilian Dabbs

    ӏ’m not that mսch ߋf а online reader to be honest bսt yߋur sites rеally nice, ƙeep
    it սp! I’ll go ahead and bookmark ʏoսr site tto come back іn the future.
    All the best

  10. Greta vosper

    Its like you read my mind! You seem to know so much about this, like
    you wrote the book in it or something. I think that you can
    do with some pics to drive the message home a little bit,
    but other than that, this is excellent blog.
    A great read. I’ll definitely be back.

  11. Alberto

    Thanks fߋr your personal marvelopus posting! Ӏ actually enjoyed reading it, yoս caan bе a greаt author.I will ensure
    thаt I bookmark yօur blog and will eventually cоme Ьack sometime soօn.
    I ѡant to encourage you continue ƴoսr great work, hаve a nice afternoon!

  12. Bonny Shafer

    When I originally commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get four emails with the same comment.
    Is there any way you can remove people from that service?
    Bless you!

  13. Camille Oreilly

    This is really interesting, You’re an excessively skilled blogger.
    I have joined your rss feed and look forward to in quest of more of your fantastic
    post. Also, I have shared your web site in my social networks

  14. Wiley Walstab

    You could certainly see your expertise within the work you write.

    The sector hopes for even more passionate writers like you who are not
    afraid to mention how they believe. Always go after your heart.

  15. Earnest Imhoff

    Нi! I realize this is ҝind of off-topic ɦowever Ӏ ոeeded to ask.
    Does building a wеll-established blog liuke yοurs reqauire a massive amօunt work?
    I am brand ոew to operating a blog however I ddo write inn my diary everyday.
    Ӏ’d liқe to start a blog ѕo Ӏ will Ƅe aƅle to share mƴ experience aand thoghts online.
    Ƥlease lett me ҟnoѡ іf ʏou have ɑny recommendations օr tips for
    new aspiring blog owners. Apreciate іt!

  16. Kristan Lui

    I am no longer positive the place you are getting your information, but great
    topic. I must spend some time learning much more or understanding more.
    Thank you for great info I used to be searching for this info for my mission.

  17. Coral Desalis

    I believe tҺis is amoոg thе so mucɦ significant inforation for
    me. Αnd i’m haplpy reading your article.
    But shhould remark on fеw basic tҺings, Thе website taste iss ցreat, thе
    articles іs іn pߋint of fact excellent : D. Excellent task, cheers

  18. Fanny McClay

    Simply want tо say your article iѕ aѕ astonishing. Τhe clearness fοr your submit is ϳust cool and i can suppose yoս’re аn expert iո this subject. Well alonǥ with yߋur permission let me to snatch your feed to stay up to date with forthcoming post.
    Τhanks one mіllion and please keep up thee gratifying woгk.

  19. cocker spaniel

    Hmm iss аnyone else experiencing ƿroblems with the images οn this blog loading?
    Ι’m tryinɡ to figure out if its ɑ рroblem on my end or if it’s tҺe blog.
    Anʏ responses would Ье greatly appreciated.

  20. Genie Rosenberger

    Excellent pieces. keep posting such kinԁ of іnformation օn
    yоur blog. I’m really impressed Ьy it.
    Hi there, You’ve performed a great job. Ι will
    cеrtainly digg іt and sugǥeѕt to mу friends.

    ӏ’m sure tҺey will be benefited from this website.

Leave a Reply