How To Conduct Keyword Research For E-commerce From The Ground Up

15
Feb 2022

Posted by: Category:Search Engine Optimization

E-commerce is a business model that lets individuals and firms sell and buy things over the internet. The transaction between parties can be from consumer to business, consumer to consumer, business to consumer, or business to business. The key component required to generate profits is website traffic in this case. A business, small or big, needs to focus o the right mix of keywords to attract its customer. Therefore, for every e-commerce company, keyword research is the base.

How To Conduct Keyword Research For E-commerce

Keyword Research For E-commerce

The foundation to starting an E-commerce company from the ground up is search engine optimization (SEO). High-performance SEO is built on how well you conduct keyword research. The quality of the process will determine how good your keyword research is.

When done right, keyword research findings can be used to optimize content that will help your E-commerce company grow the way you want it to. There are some steps that you should follow when starting an E-commerce business from the ground up. Here are the most important ones:

1. Understand Your Customers

One of the most important things you can do when starting an E-commerce company from the ground up is understanding your target audience. Creating a buyer persona is the best way to go about this. Knowing the words that your target customers intend to search will let you find keywords that will attract them to your site.

To find the right keywords for your target audience, run qualitative surveys or conduct interviews, read mentions, and comments made on social media accounts of brands, and review the sites of your competitors.

2. Identify Your Keyword Universe

There are always a lot of differences between existing and new stores. You will need a brand-new website for your E-commerce company. If you already have a well-established store, then you should have data you can use as a baseline. The data you look into will let you know what direction to take in your research.

In contrast, you may have to lean on established competitors if you are new. To do this the right way, ensure that you find established players in your industry that are not yet colossal brands. Stay away from generalist E-commerce websites or a site like Walmart, eBay, and Amazon.

You should also not disregard sites like Quora or Wikipedia, as they can be a treasure chest for keyword topics and terms.

3. Understanding The Relationships Between Keywords

 Relationships Between Keywords

Grouping keywords in categories will allow you to know how they are related to each other. This could be done by using SEO-generated sites for keywords or brainstorming keywords related to the words or phrases that will be appealing to your target audience.

For instance, for a customer searching for running shoes, the keywords related to this search would likely be, running shoes, best running shoes, comfortable running shoes, running shoes for short distances, foot pain, prone to injury, or faster.

4. Find A Complete List Of Keywords

Looking for a complete list of your keywords is another way to conduct E-commerce research from the ground up. Allowing Google to autocomplete your searches is a simple and good place to start from.

Try typing the keywords into the Google search engine. The suggestions that autocomplete brings should be on the list of your keywords. Moreover, it gives you an overview of what consumers get when they search for these words.

Additionally, take advantage of keyword research websites, as the information you will get from them could be beneficial. One great tool that allows you to compare your competitor’s product is SEO quake. It is a free tool that allows you to compare your product and services with keywords your competitors are using. It is also helpful in letting you know how these keywords rank to yours.

5. Refine Your Keywords

At this point, you should have a list of keywords already. Examine the list and check their monthly search volume to know the number of leads your company has gotten from it. If what you see is not encouraging, you will have to make some changes to the keywords.

Furthermore, you should do away with all keywords with low search value, those that do not relate to what you are selling, and keywords that have high competition to bigger companies. What will be helpful is for you to focus on keywords specific to your business, those with low competition and a higher search volume, and keywords that are related to your products or business.

6. Pay Attention To Keywords That Bring You Revenue

Pay Attention To Keywords

Keywords could help your site generate more traffic, but they should not be the only factor that drives your company. You need to optimize the keywords, helping your company generate a high volume of traffic. It is important.

Some keywords that are essential to many E-commerce stores may include “buy now”, “discount”, “coupon”, or “the best way to”, “how-to”, “top”, and many more.

By taking the time to conduct a detailed analysis of keywords, you will be creating strong support for your E-commerce company. Additionally, identifying certain niches and generating a buyer persona of your target audience will ensure that these strategies are beneficial to your store.

Advantages Of E-commerce Business

Although rewarding, becoming an entrepreneur is not easy. However, technological advancements and the change in people’s lifestyles have made E-commerce a profitable venture. Some advantages of an E-commerce business may include:

  • Personalized online experience
  • International market
  • Low cost of operations
  • Easy to start and manage
  • Increased selection of inventory
  • Selling, buying, and other transactions occur 24/7

Conclusion

Generally, it is essential that you know and understands your target audience when starting an E-commerce company from the ground up. Knowing your audience will help you find the keywords. When it comes to your products, you can find what people are looking for by researching keywords from online resources. If you are just starting, creating unique content will also help bring customers to your website. It is also advisable to opt for professional SEO services that include keyword identification. With a team handling the responsibilities of your traffic monitoring and keywords enhancement, you stand to gain the right traction to turn your E-commerce business into a profitable venture. Opt for our internet marketing and SEO services to get a high volume of sales for your business.

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