How To Get An Optimum Mix Of On Page & Off-Page Activities?

Mar 2017

Posted by: Category:Search Engine Optimization

Having a beautiful, well-structured and user-friendly website is not good enough to generate traffic for your website. You can use different ways to give exposure to your website which includes paid internet marketing options but these are not a permanent solution. Your visitors will be turned away once you stop spending money on advertising on the search engine and social media websites like Facebook because it is a short-term solution. So, it is better to invest on something which can generate permanent visitors for your websites and turn them into your customers. SEO or search engine optimization is one of the ways which can help you to achieve this goal while it is a long term solution to generate traffic for your website.

 How to get an optimum mix of On-page & Off-page activities

SEO itself has so many different techniques through which you can increase the reputation and strength of your website in the eye of the search engine but usually, these techniques have been divided into two which includes on-page SEO and off-page SEO. These both are the types of White hat SEO which mean that if you follow them properly, your website will not get penalized on the search engine because White hat SEO is the only legal way to rank your website with target keyword on search engines. To do it properly, you need to know the ideal optimum mix of on-page and off-page SEO activities.

If you hire a company like, then you do not need to be worried about optimum mix of on-page and off-page activities of your website because the professionals who are doing this since years and know very well that when and why this mix need to be modified, will be working on your website. If you plan to do it on your own, then you have to take care of so many different things because there is no fix optimum mix of off-page and on-page SEO activities.

You need to consider so many different things when you are calculating an ideal optimum mix of on-page and off-page SEO, which includes the age of the website, type of content, target market and target keywords etc. In short, you need to go through a detailed site audit to come up with an ideal optimum mix of onpage and off-page activities.

For a new website, this mix could be more likely 90% on-page activities like meta tag implementation, content strength, keyword analysis internal linking and anchor tags etc, and 10% off-page activities which include backlink building, article submission, and press release etc. Because in the start, you need to have more focus on generating content for your website than spending time and money on building backlinks. By generating backlinks which if fully SEO optimized, you not only help your visitors to stay on your website for longer period of time but also help them to explore other pages of your website.

With the passage of time when you have enough content which is well structured in the term of on-page SEO techniques, the ratio may start changing and you may need to have more focus on offpage activities than on-page activities.

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