With Christmas approaching, fun and frolic is in the air. Every business organization is trying its best to cash this mood of festivity and earn maximum revenues. Customers all around the world spend a lot on Christmas, making it the most prefered time for business units. If you want to extract maximum benefits from this season, you will have to come up with a strong and effective seasonal marketing strategy. If you will give a Christmas flavor to your brand, it will give you better ROI besides making it more popular among customers. Nothing gives more pleasure to customers than their trusted brands getting into the Christmas spirit.
Your Christmas branding should be authentic, meaning and engaging to carve a distinct identity among your customers. Listed below are some of the important points which must be kept in mind while designing brand strategy for Christmas.
1. Make it Meaningful
Do not re-design your brand for the sake of it. Your attempt to give Christmas flavor to your brand should have a proper meaning. Your brand should connect with your customers emotionally. Roping in Christmas-related items without any implication is both foolish and ineffective. Your customers will not get inspired from your brand and forget it easily.
2. Attractive Packaging
It’s all about packing your offering in the most attractive and different way. Make your products or services more aspirational, fun, and desirable with one-of-its-kind packaging. Do not go out of the context as it will obscure the core meaning of your brand. A simple and elegant style of packaging will bring cheer to your customers and Christmas spirit to your brand.
3. Loads of Christmas Discounts
Christmas is all about giving more to your customers with alluring discounts and offers. You can come up with a strategy of offering your product/service at a lesser price without compromising quality. Club your products and give heavy discounts on the purchase of products. Give your customers a reason to come to you this Christmas.
4. Reach Mobile Users
With an ever increase in the number of mobile users, it is important to reach out to these customers. About one-third of all the online sales are made with mobile devices, and you cannot imagine success without emphasizing on this. Mobile branding as per Christmas will help you to connect quickly with your customers and create a strong image in their mind.
5. Provide Last-Minute Offers
In the midst of everything, customers do forget to shop and always go for last minute shopping. Give your customers a reason to wait for the last-minute offers in Christmas. Keep engaging your customers through your streamlined advertising so that they are glued to your business. Use your website and social media to reach maximum customers and make them happy this Christmas.
6. Increase Your Brand Loyalty
You can take Christmas as an opportunity to make your customers more loyal to you. Do something unexpected and pleasantly surprising for your customers to increase your brand loyalty. Do not leave any chance of demonstrating your appreciation for your customer’s patronage. Make your customers feel special and they will always remember your gesture.
7. Use Social Media
Social media has become one of the most powerful medium of connecting with your customers. Incorporate that Christmas spirit in your brand and you will connect with millions of people active on social media platforms. Interact with your customers on social media with interesting and engaging conversation.
Branding your business for Christmas does not necessarily mean it has to be complex or expensive. While giving Christmas flavor to your brand, you should be both authentic and meaningful. This Christmas, keep the values and loyalty of your business intact with an eye to increase brand loyalty.