Now is an ideal time to start an online store because of the boom in e-commerce. Shopify is one of the online store platforms that can help you launch your online business. It is one of the best e-commerce platforms because of its security, scalability, ease of use, and affordability. One of the primary considerations during setup is theme selection. To make your business stand out, you must pick the perfect theme for your Shopify store.

How To Pick The Perfect Theme For Your Shopify Store

The way your website feels and looks to customers who visit your store is dependent on the Shopify themes. There are different styles and layouts for different themes. Depending on the design of a particular theme, its UX (User Experience) is different from others. The theme plays a massive role in attracting, engaging, and converting customers. Here is how to pick the perfect theme for your Shopify store:

1. Plan Your Budget

Shopify offers a lot of choices in terms of the cost of themes. Some themes cost nothing, while others cost up to $200. You must therefore carefully think about the type of theme you want for your store. Making a choice will be easier when you narrow down your need. Know the difference between what you must have and what you can skip.

Additionally, you should remember that you get what you pay for. Not all free or cheap themes are necessarily bad, but you should go for premium themes if your planning is beyond the basics. Premium themes have extended flexibility and functionality. With these, you have a good chance of getting the must-have features for your Shopify store.

2. List The Functions And Features You Want

To get the perfect theme for your Shopify store, you must consider the main functionality and features of the store you want. This consideration can be made when you are planning your budget. You will save yourself money in terms of developmental cost when you pick a theme that has most of the features your store needs.

Also, if you find a theme with just one of the most important features you want for your store, pick it. The developer can always add the missing features later on. Check the preview page to find features included in a theme. It is also recommended that you play around with the demo because not every feature may be listed on the preview page.

3. Consider Your Niche

Most themes on Shopify have been developed for specific types of industry. Ensure that you only pick the Shopify theme designed for your industry. Note that an online store that sells clothing materials cannot easily use a theme designed for selling art pieces. This is because the clothing store requires a theme that can handle advanced search categories.

On the other hand, the art store does not need much-advanced functionality. Ensure that you filter your search for Shopify themes by your niche before picking one. Shopify makes it easy to search for themes by industry.

4. Design And Aesthetics

Your online store must be able to attract and retain customers. This will be key to growing your Shopify store. Through keyword research, one of the best practices for SEO, you can attract customers. However, the design and aesthetics of your site can help you retain the customers your site attracts.

You can achieve this with the perfect Shopify theme. The theme will be integral in giving you a UI (User Interface) that is easy to understand, a color palette matching your brand, and an attractive storefront. Not only will a well-designed Shopify store look amazing, but it will also help you get more conversions.

5. Analyze Your Content

You can pick the right theme for your Shopify store only when you have a plan about what you want to show your customers. Analyze the amount of video, photos, and text you wish to display. Finding the perfect theme will be simple when you have all these factors in mind. Additionally, ensure that you make a list of must-have elements when analyzing your content.

Try to look for the theme that matches those elements. Some themes gravitate more towards pictures rather than playing with the overlays of texts; whereas, others support blogging while others do not. You should know whether blogging is inherent to the marketing strategy of your online store.

6. Mobile-Friendliness

The speed of your website is crucial to the success of your online store. It impacts the bounce rates, conversions, and search rankings. A fast and lightweight theme will offer the fast-page speed that visitors need. Lightweight themes tend to avoid unnecessary busy features such as fancy scrolls and animations. These are elements that can affect your store’s performance.

Also, lightweight themes have the added advantage of simple design. They tend to help customers navigate through the site easily. This helps in encouraging the customer to perform the action they visit your store to do. A mobile-friendly theme will help you deliver an easy-to-use and fast site.

7. Optimized checkout

Many e-commerce stores lose a large percentage of their sales as a result of cart abandonment. A complicated checkout process is one of the reasons that contribute to this. For this reason, you must go for a Shopify theme with an optimized checkout experience. An optimized checkout is paramount to picking the perfect theme for your Shopify store.

Additionally, the best themes on Shopify offer an intuitive and fast checkout process. The add-to-cart buttons are another well-designed feature that makes the checkout process quick and hassle-free. You should prioritize a Shopify theme that allows for easy checkouts. It helps in customer retention.

Conclusion

Every business is unique, and yours deserves exceptional functionality. This can be achieved with the right Shopify theme. Picking a good one is crucial to the growth of your business. The points highlighted above will help to select the perfect theme for your Shopify store.