Nowadays businesses are striving continuously for increasing the traffic on the website and subsequently increasing the potential customers. But for that, you need to have a website that has the ability to attract the target audience. In order to gain huge traffic, you must design a website that is user-friendly. Having a successful website will indicate that your business is growing in the right direction.

To gauge the success of the website, there are several factors. One of the most important indicators that help in understanding the success rate of the website is the customer conversion. Do you know that website design and color psychology plays a major role in defining the number of conversions?

You might find it surprising, but the fact is the colors you use on your website can influence the buying decision of the customers. So you must understand that colors are an essential consideration when it comes to marketing as well.

While creating a website you must make the right use of color psychology, which will help in forming strong connections in your prospect’s mind from the moment they first interact with your brand. As per science, humans have the ability to perceive colors on a very deep, even subconscious level. This means that knowing the reactions that they evoke is crucial if you don’t want to put off people without even understanding what happened.

Before we get to know how to use color psychology while creating a website, it is essential to understand what color psychology is.

What do You Mean By Color Psychology?

The human brain has a unique ability to perceive different colors in a different way. You might be thinking of color as a physical object, but in fact, it is a psychological aspect. Various research scientists and doctors have claimed that our perception of color is controlled much more by our brains than by our eyes. This relationship between the colors and the human brain is extremely complex. According to experts, people subconsciously associate specific colors with specific social or cultural messages. Moreover, they revealed that users are likely to return to a website that makes use of blue color schemes as compared to orange or yellow color schemes. By this, we can understand that colors affect not only our thoughts and feelings but also our actions.

So now that you have understood the relationship between the colors and how the human brain perceives it. It is better to move ahead and know how to make use of this color psychology in creating a website.

How To Make The Right Use Of White While Designing A Website:

White color is becoming quite popular while creating a website. This is due to the fact that that it imparts clean and sleek traits that are naturally appealing to the human eye. White color can be used for a wide range in a website depending on the type of business it supports. For instance, white colors scheme is generally found on the website like dentistry, medicine, and various other sites that sell all the luxurious commodities.

In a survey, it was found that most of the tech companies have started making use of white color on the website and trying to match the trend of website designs that are becoming more minimalistic and uncluttered. In order to attract your target audience, it is recommended that you pair the white color with shades of grey and silver since these neutral tones can create a beautiful color ensemble.

How To Make The Right Use Of Red While Designing A Website:

The red color is a symbol of power and urgency. Red color can be used in website designing when you are wishing to focus the attention of the users on something very important. Due to the brightness of the red color, it can be used for putting emphasis on various promotional messages such as “Deal of the day”, “Discount”, “Offers” and many more. Experts claim that red color is the right choice when it comes to making the reader feel the urgency on a visceral level.

Web designers generally make use of red color for the website that deals with sports, as it would generate excitement in the mind of buyers and they would be more likely to place an order. Most often you can see that advertising and marketing websites can also benefit from combinations of red. The most important point to note here is that whatever color you choose just to ensure that you are maintaining a healthy balance of all the essential color elements while creating a website.

How To Make The Right Use Of Blue While Designing A Website:

You can make use of blue color on the website if you are trying to instill a sense of confidence as well as trust in the minds of people while designing the company website. Blue is the color with which nothing can go wrong. It helps in imparting a soothing effect and focuses on putting the visitors in the right mood.

According to a recent survey, it was stated that blue color is considered as one of the most popular colors on websites, especially banks, health institutions, and government agencies. The most important point you need to consider while choosing a blue color for the website is that you must not make use of blue color in excess, it would make the website seem cold or distant.

How To Make The Right Use Of Yellow While Designing A Website:

Yellow is an extremely bright color and would be a perfect choice as a primary color for your website. Web designers who have strategically incorporated a yellow-centric color scheme have achieved excellent results in websites that want to present themselves as positive and youthful.

The yellow color scheme can be used in websites that wished to impart positivity and energize your visitors. However, you must be careful not to fill the entire website with yellow as it will create a negative impact instead of a positive one. You must not use yellow on the website if you want to position yourself as a high-end company.

How To Make The Right Use Of Grey While Designing A Website:

Most often web developers and designers find grey color quite dull and do not prefer to use it. But this does not mean that you cannot use grey. It would be perfect to make use of grey when you need a neutral color to complement your design. Sometimes it might happen that you find white color extremely overwhelming, so in such scenarios, you can use shades of grey on the website. The color doesn’t produce any response on their own, making it perfect for augmenting other colors and making them stand out.

One thing to remember, though, is that too much grey can make your website seem grim. So, unless you’re aiming for that, avoid using too many different shades of grey, and consider adding some sharper colors to bring your site to life.

Summary

Well, by now you might have understood how color psychology can create a great impact on the mind of users/visitors who come to your website. If you want your visitors to increase and also aim to increase the number of the conversion cycle, just ensure that you are making use of the right colors. The basic science behind the colors and how the human mind reacts to them is something that needs deep understanding. For every web designer, it is essential to understand this color psychology while creating a website. You must analyze the qualities of all the different colors and choose the one that best suits the company brand.