Implementing Color Psychology For An Impactful Web Design

Apr 2019

Posted by: Category:Web Design & Development

Colors influence human perceptions, which may not be obvious, but still, colors get importance. Many web designers see color as a tool for marketing their sites. Color is an important tool to convey a specific message to users. Different colors convey different meanings to a person.

Implementing Color Psychology For An Impactful Web Design

The meaning of the color varies according to our cultural background and personal choices. However, colors have some universal signals. Choosing the right color can be difficult. In general, people choose colors based on their age, culture, and gender.

Importance of Color Psychology

Color psychology matters a lot in web design. Designers use various colors on websites. They decide colors based on a target audience and brand value. Colors arouse desire and emotions. Yes, when we see a color, our eyes send a message to the hypothalamus region of our brain. Then it sends signals to pituitary glands and thyroid glands. As a result, the hormones are released, which triggers emotions.

Colors play an important role in various aspects of marketing, especially conversion. The color on your website can either increase or decrease your conversion rates. This is why you are asked to use the best color that works for your website. Proper colors must be used in your texts, logo, call-to-action buttons, background, pop-ups, headers, and borders.

How Colors Can Impact your Web Design?

As like navigation, structure, and layout, colors are important for a site. Color psychology helps the designers to choose the right colors for their websites’ products, logo, and others. For choosing the right colors, you need to understand the colors and their emotions.

  • Green – It signals health, nature, growth, and sustainability.
  • Red – It represents warmth, intensity, and danger. It is a color to express power, strength, and confidence.
  • Yellow – It is the color for youth. The bright yellow could seize people’s attention. You can consider using this color for call-to-action buttons.
  • Blue – It represents professionalism, calmness, trust, and spiritualism. It is the color for men. Hospitals, banks, and health practitioners prefer this color.
  • White – It represents peace, perfection, simplicity, and purity. It is a neutral color.
  • Purple – It is the color for women. It represents luxury, nobility, intimacy, wealth, wisdom, and relationships.
  • Black – It represents different meanings in different contexts. When it comes to outfits, it signals formality. It also represents evil, death, luxury, and mourning.

Tips on Using Colors in Web Design

  • Red or yellow can be used for call-to-action
  • Use soothing and soft colors if your target people are women
  • If you want to communicate something important or urgent, then you can use red
  • Use black, blue or green if you are targeting men
  • Doctors, banks, and clinics can use blue as their business color
  • Use red, orange or yellow if you are targeting kids
  • Use black if you are targeting wealthy audience

I hope that you would have understood why colors matters in web design and how to choose the colors. Having a basic understanding of colors is enough to choose the right color.

Leave a Reply