Gone are the times when you could simply submit to hundreds of websites, spam the anchor texts with keywords and build amazing backlinks that put you to the top of search engines. Search engines have grown intelligent and picky, so no creepy link building strategies are going to work anymore.
But still, it is the fact on the other hand that backlinks matters a lot. Apart from content itself, social sharing, bounce rate, unique vists & external websites linking to your website are the core factors that affect your rankings. So link building is still the URP (Unique Ranking Proposition) in terms of SEO. With our years of experience, we have very well figured out what works and what not for SEO link building. So here are 15 of the most effective link building ideas we will be using for our clients in 2014 and you can too.
Creating A Blog:
Blog creation is our favorite sport for link building and SEO as well. A survey says that companies those runs a blog have 97% more Inbound links than companies who don’t. Especially if you are running a blog in specific niche with tons of useful content, you have lots of chances to get linked from highly authoritative websites in your niche.
Read this blogging statistics for more interesting info about blog creation and its benefits apart from link building.
Tips for building a blog that earns good backlinks:
– Create an on-site blog
– Create highly researched, engaging and useful content
– Update it regularly
– Answer comments on your blog &
– Provide social sharing buttons on it
Interactive Webpage Design:
Website design that entices people to click and take actions stands more chances for external links. Users love to visit websites which are interactive and compelling. Additionally, interactive websites are also featured on many high quality websites for intriguing web designs. This way you earn more attention through high quality inbound links.
Though it may cost you more, investing on interactive web design gives you lots of long term benefits of high quality backlinks and higher ROI.
Transcribe Popular Audios & Videos:
Find popular bloggers and experts in your business and transcribe their videos or audios. On completing transcription, you can contact that person and ask him to publish his transcripts either on their blog or your blog, with your contribution link upon it.
This is simple yet effective link building strategy and it will be highly successful in 2014 as usage of multimedia has increased ridiculously last year. As it is advice by expert, it stands great chances for building many valuable inbound links to your website.
Powerpoint slideshows are great tools for engaging audience and increase your backlinks as well. In PPT submission, you create informative PPTs on useful topics and submit it to PPT publishing websites. In description of your PPTs you can leave your website’s links. Generally, PPT based sites have vast amount of useful content and thus they have higher PageRanks and trust among search engines, it makes inbound links from PPT websites valuable.
You can submit the same PPT to many different websites but make sure you don’t put same descriptions and same anchor texts with all of them as it is a spammy tactic and it will reduce quality of your inbound link.
Often highly professional websites offer inbound links to your website in exchange of genuine testimonials. If the company’s website is of good PR, there are good chances that its testimonial page will also have high pagerank. For example, see this testimonial page of Startlogic. You just have to write just few unbiased sentences to get a high PR backlink. Isn’t that worth it? Added on, these links are “dofollow”.
Glossary Of Terms:
Develop a comprehensive glossary of terms for the words used in your industry. This way you will get hundreds of unique backlinks with continuous traffic flow. One of the best example of this kind of link building is SEOBook’s SEO glossary page. It has got 10,554 inbound links from 524 domains till the date.
However, developing a comprehensive glossary of terms is not as easy as it seems, it is quite a good trade-off for the quality and quantity of links it delivers to you. Additionally you can get good chances of getting on top for particular definitions in Google using structured data markup with such pages.
Niche enthusiasts ranging from newbies to experts are searching for case studies of successful business cases. Industry specific case studies can easily build enormous external links. For example, see this case study page by Hubspot. It attracted 904 external backlinks from 146 different domains.
Make sure your case studies are compelling enough and print-friendly with your website address at beginning and ending of the post. It might be useful for offline promotion of your website as well as link building.
Free Help Material:
Provide free help material to your users, usually in form of pdf and other printable documents. It is a very well-known strategy to offer free e-books to your audience that help them in accomplishing something. Also have separate webpage for them, it will build specific backlinks from external websites. For example, this free SEO guide by QuickSprout attracted 858 external links from 169 domains.
If your website makes good use of CSS and HTML5, you can also build quality backlinks from CSS and HTML5 galleries. Refer this link to find out dozens of CSS galleries where you can submit your website. CSS/HTML5 galleries showcases best CSS/HTML5 websites around the world with their links. This way you earn an extra backlink and direct exposure as well.
Join question and answer communities in your niche. Here you will find lots of targeted people asking their issues and answering others questions. You can provide answers to the questions in your niche and leave your backlinks as resource and suggestions.
Apart from generating instant exposure and high quality inbound links, this strategy is also useful to drive a good degree of direct traffic to your website.
Offering embed codes is sure way to get many high quality external links. The 3rd largest website on Internet, that is Youtube, offers you freedom to share its videos on your websites. Anybody who want to share others videos on Youtube on their own website can cut and paste this embed code into their website leaving a useful dofollow backlink to Youtube unknowingly. Another similar example is SlideShare which offers you embed codes to add their slideshows on your website.
If your website is sharing useful images, infographics, videos or scrolling content, you can also offer embed codes to your users and they will use it to share your stuff on their own website. This is useful particularly because it is also beneficial for users of your website to increase their traffic, so they wouldn’t mind giving you a backlink or even citation for it.
Building resource links is a great way to earn high quality backlinks and highly qualified traffic. Resource links are links which are cited as reference at the end of research based documents.
Once after publishing research based content, usually, publishers leave the pages as it is. So sometimes when resources referred in documents are removed from Internet, such resource links are converted into broken/404 links. Using link checking tools like Xenu LinkSleuth, you can identify such broken links.
Then you have to create a page similar to missing resource page and suggest the website owner to link to your page instead of the broken link. To find out the content that missing resource had, you can take help of Archive.org. For understanding this process of resource link building, you can refer this post by Neil Patel at QuickSprout.
High Quality Directories:
Though many SEOs are saying that directory submission is dead, our experience at Smartinfosys.net says that directory submission is still one of the simplest yet efficient link building strategy for SEO. The problem is, people SEOs it holistically!
Directory submission still works but only with high quality directories. There are still many general directories and some niche specific directories with high PR that favors you a dofollow link if you submit your details properly. Especially region specific and niche specific web directories give you high quality backlinks.
To make the most out of your directory link building efforts, assure following precautions:
– Submit only to high quality directories
– Choose most relevant category for submission
– Don’t stuff keywords in description
– Create concise and genuine title for anchor text &
– Don’t submit same details to multiple web directories
Isn’t it so amazing to mingle psychology with link building? Egobaiting is a distilled version of linkbaiting where you attract high quality authoritative backlinks by satisfying the egos of your industry experts and featuring them as experts.
It’s psychological fact that people like to look epic. So you can create hot list of leading people, researchers or innovators in your industries and they will link you back to show their readers that they have been called as leaders in their industry. Simillarly you can create a comprehensive list of communities in your niche (Community egobaiting) , it will also attract lots of inbound links to your website.
RSS Feeds Submission:
RSS feeds are automatically generated XML codes that provide website highlights for those who have subscribed for it. So, it enables your users to get automatic alerts when you update your website. As it is quite easy to use, people gather to RSS directories and RSS websites to read updates from multiple websites at a single place.
If your website is based on any of the popular CMS, it already have RSS feed, but if not, you can create an RSS feed for your website at sites like FeedBurner or Feedity. After you have an RSS feed URL , you can submit that URL to hundreds of RSS directories to create healthy external backlinks and get regular flow of users for your website.
All the link building strategies described through this post are proven, totally white hat and excellent for attracting high-quality backlinks. So make sure your SEO company incorporates all these with your SEO campaigns instead of carrying the same worn out SEO strategies that don’t work anymore. Contact Smartinfosys.net for SEO of your website that gets results and help your website rank for long term search engine visibility.