Social media has grown in leaps and bounds during the last few years. It was never anticipated in the beginning that one day it will be so popular that it would become a necessity for the survival of business. At one point of time businesses use to think whether they should incorporate social media in their marketing strategy, today they have to do so for sustaining in the market. Internet marketing has become the backbone of marketing strategy of any business, be it small or big. Internet marketing has changed the face of interaction between the client and business.

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