Tag Archives: Brand Identity

Types & Importance Of Brochure Design

3
May 2014

Posted by: Category:Graphic Design


Whether you are running an enterprise or simply a start-up, marketing is the point we all have to pass through. Though online marketing has now become more important & significant, for all kinds of businesses, offline marketing is still inevitable.

Still most of your consumers are not that much tech-savvy to find your business through Internet. Offline marketing helps you in getting to that remote corner of your business. Offline marketing literally involves lots of separate things but considering its importance, we will be talking here only about brochure design.

Types & Importance Of Brochure Design

Professional Brochure Design





Brochure is among the most effective offline marketing tool that significantly affects the purchase decision of your consumers. The quality of your brochure material, its design & the content inside can easily add or cut off the customers from your business list. The more appealing your brochure, the more attention & hence more retention it will get to your business.

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7 Logo Design Lessons From Most Famous Brands

26
Mar 2014

Posted by: Category:Graphic Design

 

In huge pool of competition where literally there is a rush to impress & achieve customers, logo becomes an inevitable element of a company’s branding to distinguish itself in the market. When competition is the key factor in driving markets, brand becomes the keyword. People prefer brands over non-brands. Being a brand reduces customers’ price sensitivity increases its sale-ability.

This is why you must have a logo that has uniqueness, gets attention, gets recognition and has ability to be a standalone branding element.

My experience & years of research in branding enables me to present you with 7 key ideas or say characteristics that together creates spellbinding logo designs and an unforgettable brand identity. Hope you enjoy.

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