Tag Archives: Build Brand Identity

7 Logo Design Lessons From Most Famous Brands

26
Mar 2014

Posted by: Category:Graphic Design

 

In huge pool of competition where literally there is a rush to impress & achieve customers, logo becomes an inevitable element of a company’s branding to distinguish itself in the market. When competition is the key factor in driving markets, brand becomes the keyword. People prefer brands over non-brands. Being a brand reduces customers’ price sensitivity increases its sale-ability.

This is why you must have a logo that has uniqueness, gets attention, gets recognition and has ability to be a standalone branding element.

My experience & years of research in branding enables me to present you with 7 key ideas or say characteristics that together creates spellbinding logo designs and an unforgettable brand identity. Hope you enjoy.

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50 Most Famous Brand Logos That Are Purely Textual

7
Mar 2014

Posted by: Category:Graphic Design

 

Logo is the most important element of branding, be it business, personal identity or an event. However, it’s not always true that good branding means lots of graphics. There are basically three elements of branding & graphic design namely, text, visuals & spacing. However many of the International brands prefer their logos to be clean and completely textual.

These 50 brands and their logos are world-widely known due to their brand reputation & inspires us to believe that branding can be quite simple yet efficient. So here are 50 of the most influential brand logos from our swipe files that are totally text-based. These logos makes no use of visuals except the variety of colors included in.

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16 Must Know Terms In Graphic Design

27
Feb 2014

Posted by: Category:Graphic Design

Serif & Sans Serif

Serif Is the type of fonts that have crossing stroke i.e. tips at the end. For example, Times New Roman & Courier fonts are Serif fonts while Sans Serif fonts are modern fonts with no strokes at ending. For example, Arial and Helvetica are Sans Serif fonts.Serif fonts are used to give classic appeal to graphic designs and they are more readable with prints while Sans Serif fonts are used to give modern appeal to graphic designs and they are believed to be more readable with online content.

Mockup

Mockup means real prints of design. Clients who want to have idea of how actual designs will look in reality, may ask the designer for mockups. A mockup doesn’t always need to be a real print of graphic design. It also can be realistically rendered photos of the design looking quite similar to a real one. It is also called proof, paste-up, blue-line or wireframe depending upon the context in which it is used. See an example of realistic business card mockup here

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28 Types Of Designs To Promote Your Business [Infographic]

19
Feb 2014

Posted by: Category:Graphic Design

 

Promoting a business can be much efficient and easy with professional business designs. Making sure you use all of them for doing it can also assure you that you get maximum promotion out of your branding efforts. Here are 28 essential business design elements you should be using.

28 Types Of Designs To Promote Your Business

28 Business Design Elements

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