Marketing in the digital world is getting new avenues everyday and everyone wants to get on the top of the search results. Black hat techniques are the things of past and Google started penalizing such sites. The recent Google Panda update targeted Spam sites and low quality sites which existed just to get the search traffic.

Another important update Google Penguin 3 was introduced in Oct 17, 2014 in which a new algorithm has been put into place to get the most relevant searches. This resulted into sharp dip of rankings for those sites who were using black hat/unfair techniques in SEO. This update affected approximately 3.1% of the search queries in English language.

Content writing: The new king of SEO

Google making changes in its algorithm and getting rid of Spam sites and black hat techniques led to the rise of the content marketing and made content marketing; the king of SEO.

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