In huge pool of competition where literally there is a rush to impress & achieve customers, logo becomes an inevitable element of a company’s branding to distinguish itself in the market. When competition is the key factor in driving markets, brand becomes the keyword. People prefer brands over non-brands. Being a brand reduces customers’ price sensitivity increases its sale-ability.

This is why you must have a logo that has uniqueness, gets attention, gets recognition and has ability to be a standalone branding element.

My experience & years of research in branding enables me to present you with 7 key ideas or say characteristics that together creates spellbinding logo designs and an unforgettable brand identity. Hope you enjoy.

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