Every business works for survival and profits. Never can be the goal of any business to shut down and exit from market. And sustenance & survival requires long term efforts from all departments specially the marketing department as they are the face of the company, being the closest link to the customers. The marketing executives better understand customer sentiments, their preferences, the value of customer’s money and most importantly how can a customer be convinced. The scenario marketing has evolved from out bound techniques to Digital Marketing of which SEO is just a small part. But, since fruits of hard work are reaped in the long run same ways SEO strategy must be designed with a long-term vision.
Having a beautiful, well-structured and user-friendly website is not good enough to generate traffic for your website. You can use different ways to give exposure to your website which includes paid internet marketing options but these are not a permanent solution. Your visitors will be turned away once you stop spending money on advertising on the search engine and social media websites like Facebook because it is a short-term solution. So, it is better to invest on something which can generate permanent visitors for your websites and turn them into your customers. SEO or search engine optimization is one of the ways which can help you to achieve this goal while it is a long term solution to generate traffic for your website.
With the start of a new year, the possibilities and opportunities of every business has risen to a new level. SEO, as usual will be a deciding factor to bring maximum web traffic to your website. Search engines keep updating their algorithms for ranking a website. With the beginning of a new year, you need to make an effective SEO strategy to bring meaningful results. We have summarized the various parameters upon which your SEO strategy has to be built. Listed below are the 10 points that needs to be considered while chalking out SEO strategy for 2017.