Corporate identity is the image of the company by which it can be identified. Corporate market is very aggressive and has cut-throat competition so its essential to have a good image of the company for its survival and growth. A good branding and marketing strategy helps in building a unique identity of the company which helps in getting strong foothold in the market.

The most powerful branding tools are the visual cues of the company. Audience has tendency to relate with the visual images more than any branding tool. Logo, brochures, envelopes, letterheads, business card, advertisements etc. help in giving a strong and appealing message to the audience.

Businesses have the wrong notion that the logo or any-other designs doesn’t have an impact and any person can design them.

If they don’t have any impact, then why do the big brands shed million dollars on just custom logo design from professionals?

Read more