Tag Archives: Stationery Design

Creative Tips For A Strong Corporate Identity

17
Oct 2015

Posted by: Category:Graphic Design

 
The success of a company depends on the overall image of the company in the market and corporate identity elements helps in giving a unique and memorable image to the company. It’s essential for every company to have a strong corporate identity and hence lot of efforts are put to create a strong corporate identity.

Creative Tips for a Strong Corporate Identity



Tips for creating a strong corporate identity:

1) Know your company: First and foremost, it’s important to know all the facts related to the company. It’s important to have a clear understanding of the products, services, target audience, competitors, communication medium to target the audience, current market trend etc.

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Elements Of A Strong Corporate Identity

13
Oct 2015

Posted by: Category:Graphic Design

 
Corporate identity is about creating an identity for a company which is unique and helps you differentiate from other companies. A company will want to have a strong corporate identity as it will give brand preference, brand enhancement, customer loyalty and most importantly; a unique identity for itself.

Elements of a Strong Corporate Identity



There are three important components which create a strong corporate identity:

  1. Visual Images: What’s the first thing that you remember when you think about a brand? It’s definitely the logo of the brand. This is the main element which creates a strong identity of the brand. Along with the logo design of your company there are elements like brochures, envelopes, letterheads, website and other marketing and stationery materials which helps the company get a unique and a precise identity. Right brand colours and fonts helps in communicating the right message.
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50 Most Famous Brand Logos That Are Purely Textual

7
Mar 2014

Posted by: Category:Graphic Design

 

Logo is the most important element of branding, be it business, personal identity or an event. However, it’s not always true that good branding means lots of graphics. There are basically three elements of branding & graphic design namely, text, visuals & spacing. However many of the International brands prefer their logos to be clean and completely textual.

These 50 brands and their logos are world-widely known due to their brand reputation & inspires us to believe that branding can be quite simple yet efficient. So here are 50 of the most influential brand logos from our swipe files that are totally text-based. These logos makes no use of visuals except the variety of colors included in.

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16 Must Know Terms In Graphic Design

27
Feb 2014

Posted by: Category:Graphic Design

Serif & Sans Serif

Serif Is the type of fonts that have crossing stroke i.e. tips at the end. For example, Times New Roman & Courier fonts are Serif fonts while Sans Serif fonts are modern fonts with no strokes at ending. For example, Arial and Helvetica are Sans Serif fonts.Serif fonts are used to give classic appeal to graphic designs and they are more readable with prints while Sans Serif fonts are used to give modern appeal to graphic designs and they are believed to be more readable with online content.

Mockup

Mockup means real prints of design. Clients who want to have idea of how actual designs will look in reality, may ask the designer for mockups. A mockup doesn’t always need to be a real print of graphic design. It also can be realistically rendered photos of the design looking quite similar to a real one. It is also called proof, paste-up, blue-line or wireframe depending upon the context in which it is used. See an example of realistic business card mockup here

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