A brochure is simply a mean of communication which acts as a solid marketing tool for your business. You can summarise all your important information at one point and target your audience. Your audience will get all the relevant inputs about the products and services you are offering to them. You need to convey your information to your readers in the most effective way through a good brochure design. A compelling and attractive brochure design will help you in reaching your target market as it will gain their attention. The only way to make your audience read your brochure is by designing it in the most attractive way.
Since the text in the brochure is usually more than other forms of advertisements as it aims at educating your audience, your readers might find it boring. You have to come up with a creative and good brochure design to attract your readers to go through it. Whether you are using your brochure to educate, inform or promote, an attractive brochure design is a must for your company. Before going for using brochure as your marketing tool, you have to work on several parameters which are mentioned below.
Set a well-defined Purpose: Before designing your brochure, you should determine the primary message you want to convey. You should also focus on who will be your target audience and what reaction you are expecting from them. After getting answer to all these questions, you will be in a better position to decide on your content for brochure. Never forget to add your contact details in your brochure as it will help your audience to locate you.
Plan the structure before: Get the clear idea about the structure you are planning to have for your brochure. Whether you are going to have a single-fold, bi-fold or tri-fold brochure, better decide on your layout beforehand. Plan about the sequence of pages and your cover page with images and content that will be used in it. Proper synchronization is very important for brochure designing as it helps you putting right thing at the right place.
Style of writing matters: You should remember that writing for brochure is completely different from writing for magazines, journals and web. As it will usually be distributed to people passing so your content has to be short and crisp to gain their attention. Use prompting language which will drive your readers to perform action and go for your products or services. Always go for a content proofread before the final print to avoid any spelling and grammar errors.
Use proper colour-combination: Always go for the right set of colours so that your brochure stand out among others present in the market. Usually your readers are more fascinated with the colours than the plain text used in the brochure. Use colours wisely and avoid using bright colours which will deviate the attention of your readers from the content in your brochure. Use colours which complement the content in your brochure. Use a proper background colour which will make your text clearly visible.