Whether you are going to create a new website or re-designing your old one, you will always have to rely on content. If you are aware about the importance of the content, you should also be familiar with the keywords that goes into coming up with the right content. Keyword research is of utmost importance for both on-page and off-page optimization. Right keywords can get you adequate web traffic around which your business website revolves. The most important reason for any website is to get enough visibility on the internet and this purpose can be solved by choosing the right keyword in your content.
Keyword research is and will always be the fundamental factor in developing a strong marketing strategy. Right key selection will improve your SEO and generate more web traffic for your business. All the search engines favor compelling content and your website will not gain high ranks if you will not use right keywords and phrases in your content. Right keyword research tool can help you out in getting the best keywords for your content. Though the process of finding the right keywords through keyword tool can be both counterintuitive and confusing, its importance can not be understated. The inputs which you will get from the keyword research will give you valuable information about customer’s needs and demands. You can find many keyword research tool which are both free and paid. Given below are the top 5 free and paid keyword research tool which will make the task of finding the right keywords as easy as it can get.
Top 5 Free keyword research tools
WordStream Keyword Tool: It has a huge database which enables you to customize and filter your keywords according to the need and requirement of the target audience. You will also get the option of spotting negative keywords, finding keyword niches and keyword grouping. You can get your keyword result with ease and comfort.
Wordtracker: Revealing high-performing keywords within few minutes is very easy due to its easy-to-use interface. Apart from giving you the terms people are searching, it also reveals a lot about the competition you might be facing for the same term. You just have to create a free account and start searching for the keywords.
Seo Book Keyword Tool: It offers search results by markets for Google, Bing and Yahoo and simultaneously links the found results to various global search result found on Google Suggest, Yahoo! Suggest and Keyword Discovery. It also links the searches to other vertical database like Google Blogsearch and Topix.
Ubersuggest: Working on the inputs from Google Suggest and other suggest services, it reveals results pertaining to keywords. You can get search results for images, video and news also apart from the regular keyword research. It gives a much exhaustive and comprehensive result as far as keyword finding is concerned.
Keyword Eye: Visual tools available with this will simplify your keyword search process. Your keywords will be displayed in the increasing or decreasing size based on the search volume and Adwords competition. Upto 100 results delivered per report, this tool can help you generate right keywords instantly.
Top 5 Paid keyword research tools
MOZ: It automatically retrieves the top 10 rankings for any keyword and assigns it a difficulty score depending on the pages currently ranking for that word. Competitive keyword analysis metrics gives you an insight when and how to get pass your competitor. Tracking your competition and winning over them is very easy with this tool.
KeywordSpy: It helps you in tracking all search advertising activities carried inside your industry. You get much more than the keywords for your content marketing. Your competitor’s strategy is tracked through various metrics like SEO intelligence, competitor’s keywords and their ad copies.
SEMrush: One more tool to help you with getting the details of your competitors. You can search about their organic and paid keywords search by entering your competitor domain. You will get everything right from volumes, trends and other important elements to understand and outsmart your competition.
Keyword Discovery: Beside giving you the keywords that has been searched, this tool also helps you rectify your spelling mistakes. The seasonal impact on the search trends around the globe can be tracked with the help of this tool.
Advanced Web Ranking: It shows results from Google Webmaster API, Google Trends, Google Suggest, 7Search, SEMRush, Wordtracker, Yahoo API and Google Adwords all at one place to give you the most exhaustive and comprehensive keyword searches around the globe.