Since its launch in 2011, WooCommerce has come a long way to become the most popular eCommerce plugin for WordPress. The kind of flexibility it provides to the website owners for various important features like managing payments, shipping, inventory, reporting, marketing and taxes has made it a clear winner. The most important reason for the success of WooCommerce is its ability to help you create a shopping cart on your WordPress website without any web development knowledge. Listed below are important factors which have contributed to the huge popularity and success of WooCommerce.
1. Basic Free Functions
It comes loaded with free basic functionalities which are important features for your eCommerce website. Some of the features which comes with downloaded WooCommerce plugin freely are:
- Coupons / discounts
- Product reviews
- Subscriptions / recurring payments
- Flat rate shipping
- Paypal Standard payment
Though there are various other hundreds of other useful and affordable add-ons which can be added later, this is definitely not a bad start at no cost. You can start your eCommerce website immediately with these free functions and add other add-ons later as your per your business requirements.
2. An Ocean of Product Possibilities
It would not be an exaggeration to say that WooCommerce allows you to sell everything and anything. Infinite categories, attributes, descriptions, tax classes and images for hundreds of products can be added. You can customize your website with different attributes, allowing for different sizes, colors, variations and product bundling. WooCommerce gives you an opportunity to sell any physical, downloadable, virtual and even affiliate / external product.
3. Innumerable Add-On Features
There are tons of important add-on features which can be added once your business grows. WooCommerce allows you to add as many add-on features as your business needs. You can add these amazing features at a small cost, helping your online store reach new height. Some of the functionalities which can be added are given below:
- Advanced / table rate shipping
- Cross-sell and upsell to generate more sales
- PDF invoices
- Related product suggestions
- Product comparisons
- PayPal Pro payment processing
- Authorize.net payment processing
- MailChimp / Constant Contact email subscription integration
- Shipping integration with FedEx, UPS and USPS
- Invoicing integration with QuickBooks
- Support forums
As said above, you can add hundreds of functions, it is not possible to include all. However, these are some of the most popular and important features for eCommerce websites.
4. Fully Customizable
Being an open-source, WooCommerce is easily and fully customizable according to the needs of the business owner. The code used for the development of the eCommerce website can be modified by the developers according to the need of business. As WooCommerce works in alignment with WordPress, allowing you to take benefits of 877 million plugins. These useful plugins can extend the functionality of WordPress website to its users.
5. Provides Scalability
You can sell indefinite products from your online store without any limitations. The only thing which limits you is the hosting package which you have opted for. If your hosting does not limit you, you can easily customize the theme files. You can also build various extensions with the available APIs.
6. Reliable Order Tracking & Inventory Management
While building your online store with WooCommerce, it is important to have a reliable order tracking and inventory management system. Quickbooks can be used to streamline your order tracking and inventory management process. Through its integration with your website, you can transfer orders, customers and inventory to your QuickBooks account. It ensures that the website’s pricing and inventory levels are current. Besides above, QuickBooks POS can be used to manage your customers, orders and inventory levels effectively.
7. Easy Monitoring
WooCommerce comes with advanced tracking plugins which can track customers and prospects shopping behavior. You can easily integrate your website with Google Analytics to gain various inputs about your customers. Useful information about the customers such as from where are they coming, device they are using, what are they interested in, total active time and the bounce rate can be gathered for taking effective business decisions.
Most of the users are already familiar with the features and functions of WordPress which makes it easier for them to manage the website. Almost 50% of the websites in the world are built on WordPress, this itself makes WooCommerce an easy thing to handle. Since it is a plugin which works seamlessly with WordPress, most of the users are already familiar with the its dashboard. Even a person with minimum technical knowledge can manage and handle the eCommerce website built on WooCommerce.