Voice Search is the New Priority for Google

Aug 2019

Posted by: Category:Search Engine Optimization

Is Voice Search the latest big thing in SEO? From the looks of it, it seems to be the next big thing. 41% of adults perform at least one voice search every day. Voice searches performed in Google are up 35x since 2008. 20% of all searches on mobile are voice searches.

Voice Search is the New Priority for Google

To source a voice search from content, your content needs to get ranked in the top three SERP results. It also helps for content to appear in a featured snippet. 4 voice search results in Google have come from featured snippets. Finally the crux of the matter is that most voice searches are based on questions.

Google voice search is a function that users search the web using Google .through spoken voice commands rather than typing search commands Google voice commands can be searched both on mobiles and desktops. There’s far more to Google voice search than meets the eye because it all depends on how Google handles search queries and how Google interprets the data and our attitude towards search engines in general.

A couple of years ago, Google made a large change to its core algorithm with this update being called Hummingbird and the biggest change that came about with it was the emphasis on semantic searches. Semantic search means searching for information that is more in line with user intent and contextual meaning of search terms to generate more accurate results. Google Hummingbird spots the searchers intent behind really ambiguous searches and provides users with an even better experience.

Voice search is the best thing to happen in so many years and decidedly improves user experience and that’s the reason why all searches will be voice searches in the forthcoming years. Search Engines such as Google are placing high emphasis on voice search optimization due to its popularity.

Some important tidbits of information on why Google is giving priority to voice searches:

  • Voice search is a function of page speed and the average page speed loads in 4.7 seconds, 52 % faster than the average page.

  • HTTPs websites dominate Google search results and factually, 70 % of Google Home result pages are secured with HTTPS.

  • Google prefers short and crisp answers to the voice searches online. The typical voice search query is only 29 words in length.

  • Schema may not play an important role in voice search results.

  • Simple easy to read content may help with voice search results. The average voice search result is written in 9th grade level.

  • Voice search SEO may not help with title tag exact matches so creating a page in SEO related content around the title tag does nor seem to be a very good idea.

  • Social media content either on Facebook or Twitter comes high in voice searches. The average voice search result has 1199 Facebook shares and 44 tweets to its credit placing importance on social media sharing.

  • It is laid open that quick loading websites have an edge over other websites in Google voice search results.

  • It is important to note that the time for first byte to load is .54 seconds whereas average page loads near to 2.1 seconds.

Considering above points for Google voice search you need to make sure that your website properly optimized so that your business stand out among your competitors.

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