Why is UX Analysis so Important to Make Your Website Popular Among Competitors?

Apr 2019

Posted by: Category:Web Design & Development

The importance of user experience (UX), also known as user-friendliness, cannot be overemphasized when it comes to the success of any website.

Why is UX Analysis so Important to Make Your Website Popular Among Competitors

In simple term, UX is the overall experience you get when using or interacting with something. Having to analyze this can make you know how your visitors feel whenever they are exploring your website which can make your website popular if you are doing the right thing and also give you an edge over your competitors.

A good UX will allow your visitors to spend more time on your website and with time increasing how often it appears in Google searches.

I will be sharing some of the reasons why UX analysis is important in making your website popular among your competitors, some of the ways you can achieve it as well as its benefits.

  • Visitors want a website that gives room for quick navigation:

    Ability to navigate or move from one point to another is very important in telling if a user has a good experience on a particular website or not. Someone with a not too good will definitely not want to visit your site because all that you need to get them to stick to you is their first 20 to 30 seconds. Whatever the experience they get within this can either make them explore your site more or exit. So while website designing, always make the navigation process very easy, it improves UX.

  • Design something that can make you get feedback from your visitors:

    Having to get feedback from the visitors on your site will also let you know how you are doing in comparison to your competitors. With these feedbacks, you will know if you need to make some changes and when such changes are made, can you see any new effect in terms of edging your competitors. You can even ask them to suggest what they really want you to improve on.

    Doing that will make them see you as a listening firm and might want to relate with you based on it.

  • It helps your website ranking on search engines:

    This is so important because when people are satisfied with your website, the more they visit it and the more it appears on search engines. With this more exposure, you can get more visitors which could translate to more money for you compared to your competitors.

  • Visitors get attracted to a beautiful and well-structured layout:

    A website with a well-structured layout and with beautiful features will attract more visitors and this could also give you an edge over your competitors. Aside from that, your page content should be attractive visually and easy to read. All these impacts on the UX.

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