An e-commerce platform is a software application that gives room for the business to manage its website operations, such as marketing and sales. These platforms make tools available on one convenient dashboard that allows you to run your shop online. You get the chance to build and display your products when you get a branded eCommerce site. However, it is very crucial to choose the right platform for your online retail venture. Understanding and identifying the platform that is best suited for the growth and development of your business is key to success.

All eCommerce platforms offer different strong points. Some cater to large enterprises and online retail on a budget, others for small startups. The price tag of these platforms also differs. Moreover, you need to consider the compatibility of the platform with the plugins and app you intend to use to run the store. There is also a need to consider the scale of the business, the products that you will be selling, your target market, and your budget. The platform that best suits you is dependent on your business model.

Shopify: The Best E-commerce Platform For Small And Medium Enterprise

Among the biggest and most popular e-commerce platforms out there, Shopify offers the most value for small to medium businesses. As one of the best website builders for small and large e-commerce businesses, it works exceptionally well during every stage of the company’s growth. The user interface of the website builder is highly streamlined and easy to use. Without the knowledge of coding or design, you can conveniently build a customizable store with the help of Shopify. As your business grows, you have the opportunity to upgrade to plans that are more suited to the size of your business. With Shopify, you get different types of themes and designs that fit all kinds of business. The design process is very responsive as well. This feature allows your website to easily adapt to the requirements of whichever device you are using. The design implemented for the website works well for mobile users too.

With Shopify, you are provided with all the features you need for setting up your online store. A flexible payment option, reports and analytics, and a shopping cart are part of what you get. You also get the choice to integrate marketing tools and social media. With this platform, you do not need any third-party applications. Because of its mobile access feature, you get to control the back-end using an app from your smartphone. To invest in the right platform and save yourself from unnecessary problems, consider the following points regarding why Shopify is the best for you:

Price

Price is an essential aspect to consider if you have a small or medium-sized business. You want a economical eCommerce platform when you are just starting out. At the same time, you want a platform that gives you enough room for expansion. Shopify offers you all the essential features, tools, and usability, and that too at a fair price. There are economical plans available on Shopify. All you need to do is choose the one that has enough features to get you started. You have the freedom to customize and upgrade as your business grows.

Back-end Tools

It is essential to choose a platform that offers all the essential back-end tools to support your website. Shopify offers features such as an application management system and access to WP plugins with all other back-end tools. It is considered the best and the easiest to use eCommerce platform. Its accessibility from the back-end is smooth for both small and large e-commerce businesses. With Shopify, you can manage your store from any location, provided you have access to the internet and a web browser.

Scalability

Your online store should support more products and payment options as your business grows. This means that the platform you choose should be able to accommodate your growth by offering more varied options and benefits as your business continues to expand. However, any such upgrade should not affect your day-to-day operations. Shopify ensures that all the changes are implemented smoothly without any glitches. So, with the availability of a range of plans and payment options on Shopify, you get easy scalability as your business grows.

Speed and Performance

Your store must have a commendable page loading speed and performance. If the speed is good, a user will keep visiting your site more often. This will help enhance your business. Even with the integration of add-ons and plugins, Shopify offers excellent performance and speed without any page loading or crashing issues.

User Experience

Your online store should be easy to navigate end to end. A platform that enhances the end-user experience is what you should choose. Searching for products and services should be simple. Shopify is a strong and technically sound platform if you are looking to create an easy to develop and user-friendly website. Also, its management is easy without ever compromising on efficiency.

Security

Cybercrime is highly prevalent these days. This calls for your online store to be secured against such cyber attacks. Security breaches threaten your business and your reputation, likewise your client database too. Shopify offers top-level security to keep the customer’s data safe. You get a wide range of security tools combined with options like Squarespace and a free SSL certificate. There is also the freedom to organize, customize, and track records for orders and payments with just a few clicks.

Customer Service

This is an aspect you should not overlook. Paying attention to customer service is beneficial to your business as it grows. You must always be available to respond to your customer’s questions and help them. This service must be prompt. With Shopify, you get 24/7 access over email, phone, and live chat support feature. If you need directions, Shopify offers a self-help option, a collection of FAQs, and professionals are available to provide support too.

Conclusion

E-commerce platforms offer small and medium-sized businesses a means to start their online store. The best platform that gives all the essential features and a range of industry-leading tools is Shopify. Its scalability option provides you with more value for what it is worth as your business expands. The whole system on Shopify is cost-effective, user-friendly, and time-saving. You get multichannel selling options, integrated payment options, and inventory management. You can sign up for a free trial to get started today.