For any business, online or offline, a website is an online brand identity and the front display of your business. Your website will speak about your business and a lot about how you handle business and your customers. It displays a perfect layout of your business and your work is judged by your website. Thus it is essential that your business website is perfect and has all the required elements to attract maximum number of visitors to get leads for your business.

We have curated a special 8 point checklist to create a perfect business website in 2018 in order to achieve your business goals and get the most out of your website.

• Niche Keywords Optimization: This aspect cannot be stressed upon enough. For any business with an online presence, keyword optimization is the has been most important to be at the top of search engine page results and will continue to remain so in 2018. Here it is important to know that generic keywords will not be very useful and it will be wise to choose keywords that are niche to the particular business and showcase the exact keywords relevant to the business. This requires a lot of research and expertise to find such niche keywords and optimize the website in relation to that.
• Video: Videos will play a very important role in getting good traffic to the business website in 2018. A good quality video with relevant and attractive content can work wonders can have a great impact. Viewer engagement is enhanced through videos and has a great appeal than any other form of content marketing. Every website must have a good and attractive video that gives a good impression of the business and creates a brand identity.
• Local SEO: For small businesses or ones that are majorly focused on local customers have to make sure that their Local SEO strategy is in place. It is more important to optimize local SEO as it is not just about right keywords but the business has to be registered at the right places to bring relevant traffic to the website. It is one of the most useful method and gets a good response to every website.
• Social Media Integration: This has become imminent for every business whether it is online or offline. Social Media is the most comprehensive and vast platform to reach a large number of people and every website must be created to ensure that it is integrated to social media platforms. It allows the customers or prospective customers to communicate in a very easy manner. Social media integration to your website has to be done in a very smart manner so as to catch attention of the viewer easily.
• Blog Section: Blogging is a very important part of creating an online identity but sadly is ignored by most of the business websites. A well created blog with quality content is a good way to keep readers engaged and it helps in building reputation and a business personality that is hard to ignore. Having a blog is very essential for a business website in today’s time. But it is also important to create original, inspiring and helpful content for the readers.
• Mobile Responsive Website: With mobile users increasing every day, it has become essential to create mobile responsive websites. Visitors that do not have an ideal experience because on non-responsive websites do not revisit the webpage. Also Google penalizes websites that are not mobile friendly.
• Focused landing Pages: Landing page of website can be a deal breaker. Landing pages are bought from a specific source and they have to be focused on the relevant content and must be optimized. Landing pages should not be cluttered and multipurpose.
• Google Analytics & GTmetrix: Analytics are the most important part for a website. It is vital to analyse how the website is performing like the speed and other optimization. With proper analysis we can figure out the customer behaviour on the website and how the visitor has navigated on the website and the time spent on website. Google analytics is most effective in analysing the website and visitor behaviour. GTmetrix also gives insight into the website and site loading and also provides actionable recommendations on how to optimize site. Most experts are able to identify the errors and optimize the website accordingly.

It is important to understand that your website is one of your most important marketing tools. If you use the 8 elements effectively, it can attract a lot of traffic and get revisitors. So get going and get the perfect business website in 2018 and start reaping astonishing results.