The world has become fast and wants an instant solution to all the issues. A lot of this has happened due to the continuous accessibility to internet. More than 40% global searches are done through mobiles. The people who are searching the local businesses are mostly using their mobiles to reach their favourite business house. The people who visit your website through mobiles are more likely to convert into customers.
According to an estimate, around 61% of mobile searches result in a purchase. This figure itself states the importance of mobile searches for local businesses.
1. The Importance of Location
It would not be an exaggeration to say that a business can be more successful with right location. The potential customers find it more accessible and thus feel more happy to find it. Even the best shops will not find customers without a strong SEO strategy. People these days are using keywords comprising of locality. The right mobile SEO has brought local businesses more closer as they are right at their fingertips.
2. The Importance of Word of Mouth
Though internet is instrumental in bringing maximum customers, positive word of mouth also plays an important role in the growth of the business. The customers through their feedbacks and reviews can increase the reputation of your business. The opinions found in the local search results has made it easier for the customers to make their decisions. The local business owners will have to shift strategy towards creating a strong online reputation.
3. The Importance of Digital Natives
More people in the young age bracket has made it even more important for you to be present in local searches. Around 42% of this population have admitted that they prefer to buy from a local business rather than malls. With a revolution in the smartphones users, dependence on local searches has increased manifold. Since young generation constitutes the major portion of the customers, using smartphones to find local businesses is only going to increase in future.
4. The Importance of Conversions
There is no point of generating web traffic when it cannot be converted. 3 out of 4 mobile searches are expected to be converted. This means that most of the people who have searched you on mobile are going to reach you. The more visible you will be on the local searches, more chances of conversion will be there. Use your mobile SEO strategy effectively to reach out to maximum customers in your locality.
5. The Importance of An Online Presence
Even if you are a small business unit, you will have to create a strong online impact to increase your business. If you are not present on internet, you are gifting your business to your competitors. You will not find a strong foothold among local customers if you will not be present on internet. Do not lose out on local customers by missing this opportunity. Do not let your competitors have an edge over you. Make an effective local SEO strategy and have a stronger impact over internet.