7 Tips to Prevent a Website Against Negative SEO

Category:Search Engine Optimization

Negative SEO is the practice of using unethical techniques to harm a competitor’s search engine standings or in easy words a practice of implementing black hat SEO techniques on another site. Sometimes malicious people create spammy links and direct it to your website which leads to a penalty from Google.

7 Tips to Prevent a Website Against Negative SEO

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5 SEO Trends To Focus For The E-commerce Website

Category:Search Engine Optimization

SEO (Search Engine Optimization) is critical for E-Commerce sites. Every business online will need brand awareness and drive traffic to their website. SEO for ecommerce is different in various aspects like sales, marketing, on page optimization aspects etc. With ever evolving SEO and new technologies and best practices it is important to keep updated and ahead of the competition.

2018 will be upcoming with lot of SEO updates and to stay ahead of the competition. Ecommerce business sales are driven by SEO for the most part. It is thus essential to set up your ecommerce site in a proper form and have clear SEO strategies.

5 SEO trends to focus for the ecommerce website

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10 Common SEO Mistakes That You Should Avoid In Your Website

Category:Search Engine Optimization

We have always considered SEO & content marketing strategy as one of most essential elements in making your website rank in various search engines especially Google. Google has been very quick at changing itself with market dynamics and updates of Google Panda, Penguin, Pigeon, Hawk, etc. have become order of the day, making it difficult for many business owners to keep pace with them. We regularly witness mistakes in websites/blogs due to these small updates, however there are number of fundamental mistakes that we see over and over again in 90% of the sites. The corrections of these fundamental mistakes would help bring visitors to your website & direct them to appropriate sales funnels.

10 Common SEO Mistakes That You Should Avoid for Your Business Website

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Long Term SEO Strategy- A Must Have!!

Category:Search Engine Optimization

Every business works for survival and profits. Never can be the goal of any business to shut down and exit from market. And sustenance & survival requires long term efforts from all departments specially the marketing department as they are the face of the company, being the closest link to the customers. The marketing executives better understand customer sentiments, their preferences, the value of customer’s money and most importantly how can a customer be convinced. The scenario marketing has evolved from out bound techniques to Digital Marketing of which SEO is just a small part. But, since fruits of hard work are reaped in the long run same ways SEO strategy must be designed with a long-term vision.

 

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How To Use SEO In Your Digital Marketing Strategy

Category:Search Engine Optimization

The Search Engine Optimization (SEO) involves developing a website that is easy to categorize and find. SEO is an integral part of digital marketing strategies which helps to drive customers to your business through a web portal. With businesses moving beyond national boundaries Yellow pages and Telemarketing have become outdated methods. With thousands and millions of searches conducted every second and every month respectively, there would be a reasonable chunk of people searching for the same services which you offer. So, becoming visible in search rankings or SERP has become the need of the hour. And to maintain that position is a different question altogether. SEO gives opportunities of substantial levels of free advertising; it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI.

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