The heavy dependability of clients and customers on mobile phones has revolutionized the way business is looked at. With more and more of your target audience reaching you through smartphones, having a mobile app is a must. Most of your customers are searching you with the help of mobile internet. Having your own mobile app for your business will give you an edge over your competitors.
According to an estimate by researchers, the number of people accessing internet through their mobile will exceed the number of desktop users in the years to follow. For any business to thrive and succeed it is essential to have a mobile app. Below mentioned are some of the reasons why it is worthwhile to have a business mobile app.
1. All Time Visibility
The number of hours an average mobile user spends on his mobile itself shows the scope of this medium. During their mobile usage, the users come across many applications for which they have to unlock, scroll and scan their device. Your business mobile app can be infused in the way to give a glimpse of your products and services. Even though unconsciously your customer’s mind will record all the text and image it come across while surfing your mobile app.
2. Medium of Direct Marketing
Your mobile app can serve the purpose of an effective marketing tool for your business. It can provide general information, search features, user accounts, messengers, news feeds, prices of products and many more things about your business. You can promote special offers and other promotional activities on your mobile app. You can provide everything which the customer want at their fingertips whenever and wherever they need it.
3. Valuing Your Customers
Every customer wants to be valued and given emphasis by the various customer loyalty programs. You can digitalize your loyalty program and give your customers reasons to go for your business. Your customers will surely like collecting their reward points from mobile app instead of sticking to the old point-collection card system. Digitalization will lead to more downloads of your mobile app and simultaneously more customers for your business.
4. Brand Building
You can promote and build your brand through mobile app to get maximum customers. A mobile app like a blank billboard can be used the way you want it to be. You can make your mobile app stylish, functional or informative. You can involve your customers with your app to make them more inclined towards your products and services. Make them love your mobile app so that they will willingly visit your app and make the purchase.
5. Improving Customer Engagement
Your customers always want to reach you in the most convenient and feasible way. You can integrate a messaging feature in your app to increase the customer engagement. It can really make a difference in the way your customers communicate with you. Your customers will surely like to go for a few clicks on their mobile instead of calling for booking a purchase. Most of your customers would like to contact you via text than going via phone.
6. Edge Over Competition
Having a mobile app for your business can give you an edge over your competitors. In this competitive market, you will have to be on your toe if you want to flourish and develop in your business. Since not all businesses are having their mobile app, this will surely give you a giant leap among your competitors. You will serve your customers in a better way who will be surprised and happy with your forward-thinking approach.
7. Customer Loyalty
With so much of advertising all around, you slowly lose your impact on your customers who get so much distracted due to the excessive advertisements. Billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads and email marketing has made customers confused as to which brand to go for. Through your mobile app you can make a dedicated and sincere connection with your customers, increasing your brand loyalty.