Writing a blog is much more than typing out your thoughts. You can write your views and thoughts in a blog but it should be gripping enough to attract readers. Readers will hardly read your entire blog, they will scan it. Being a blogger, your aim should be to make your blog both readable and engaging. Given below are some of the most important tips to make your blog more interesting and engaging for your readers.
1) Highlight The Important Information
Highlighting the most important facts of your blog is essential for proper understanding of readers. The header should be catchy with effective use of bullets and numbers to make it easier for the readers. Bold text can arouse interest among readers for reading your blog completely.
2) Keeping It Concise
Your blog should contain all the necessary points without getting lengthier. Quality is something that should be aimed at and not the length of the blog. Though there is no rule for the number of words to be used, blog should project your idea without being boring and irrelevant.
3) Using Attractive Images
Only text and no image can be boring for your readers who want interesting stuff. You can tell your views in a better and faster way with the aid of images. Use relevant pictures and images to enhance the readability of your blog. Images should help in understanding the content clearly and easily.
4) Right Usage of Links
Using links properly can help you in bringing more readers to your blog post. It shows the dedication that has been put for research and analysis before writing the blog. By giving useful & relevant links, you can enrich the reading experience of your readers.
5) Fonts Should Be Readable
Content present on the page (blog) must be readable to your readers. Choosing too small or too big font will ruin the purpose of your blog. Make sure that the blog can be read comfortably on both desktop and mobile. 14 to 16 point font is an ideal size for making it easier for readers.
6) Proper Summary/Conclusion
Though the heading and body of your blog is important, conclusion is something which holds the key of creating impact. Readers will read the entire post but summary will create the last impression in their mind. Placing a call-to-action button with summarized idea can trigger purchase.
7) Language Must Be Conversational
There is no need to use high-sounding words as it will not convey your ideas to common masses. Write your blog as if you are talking to someone without using jargons. Use simple sentences with a tone which is used when you meet someone whom you already know.