As an online business owner, you should know the right platform’s importance. As such, a platform like Magento is a powerful and sophisticated eCommerce platform that can help improve your business operation.

What Is Magento?

Magento is a powerful, sophisticated, open-source eCommerce platform that businesses can use to develop and manage an online store. Due to its customizable templates, scalability, and robust features, Magento helps small, medium, and large-sized businesses to take their online activities and sales to the next level.

Building an eCommerce store using Magento is easy, and you can use it to reach your business goals, whether you are just starting or expanding your operations. Magento is a popular eCommerce solution, accounting for 12% of all online stores. This makes it the driving force behind 1.2% of the whole internet.

Features of Magento That Make It Very Popular

Magento is a huge deal when it comes to eCommerce solutions. This is further buttressed as global brands like Samsung, Ford, and Coca-Cola have eCommerce websites inspired by Magento. As a result, here are some important characteristics that make Magento popular.

1. It is open-source

These days, open-source and great software are becoming more intertwined. Magneto is built using PHP, and it is an open-source platform. This implies that an expert Magento developer can help you develop any eCommerce platform you want for your online store.

Therefore, this platform can adapt to your business requirement rather than you having to adapt your business to a certain platform. Being an open-source platform, Magento has a huge and resourceful community that grows together with the project. As a result, you can expect information about the latest innovations and bug fixes.

2. Can integrate with a CRM

Integrating Magento with CRM platforms like SugarCRM or SalesforceCRM is possible. You may include a Magento CRM integration to your online store for easy management of business processes and unmatched customer services, even if Magento is very powerful.

Additionally, the high-quality data-back insights a CRM integration will help you generate can be used to improve the way users interact with your eCommerce store. This makes Magento a desirable platform as it helps to improve user experience.

3. Great design capabilities

The current digital world is increasingly competitive. As a result, online businesses should stand out and be accessible to different users as much as possible. This is possible with Magento as it can allow you to design a responsive store to cater to different types of devices and help you design a great user interface.

A consistent user experience for your store across various devices will build trust in your customers as they know they can reach you anytime. It will help client retention as a business owner because your online store is easily accessible.

4. Helps with marketing

In addition to the ease and flexibility of development Magento offers, it is also a great eCommerce platform for marketing.
Magento is SEO-optimized and helps merchants rank higher in search engines like Google. The result of this is enhanced visibility for your store as well as increased business leads.

5. Speed and scalability

Magento is the best eCommerce solution regarding loading speed and page responsiveness regarding having a great user experience. With it, users can get what they need immediately.
Scalability is another great feature of Magento. This means you have space to improve your online store as your business grows. In other words, Magento can grow as your business grows without limitations.

The Best Package Tracking Tool for Magento Merchants

A seamless integration between Magento and Route makes businesses find it to round out their customers. This way, businesses make the most out of each order while earning loyalty. Additionally, package tracking improves the likelihood of keeping customers happy from the moment they check out the product they want until such products are delivered.

Tagging Route Track to your Magento store makes package delivery memorable. This is due to the proactive updates that strengthen the relationship and build trust with every customer. The time before package delivery is the most critical part of the experience, with Track making it much more exciting.

Route will help avoid botched post-purchase experiences for customers. As a result, your store will not have a sullied reputation, and you will not churn customers and lose revenue. With the realization that not all companies have huge resources like eBay and Amazon, Route offers a more enjoyable and simpler post-purchase experience.

Also, Route requires no coding, and it is easy to use. This benefits customers while, as a business owner, you get a personalized and tracking experience that will keep customers coming back. Route Track adds between 8 to 10 more touches from checkout to product delivery for a better experience.
Other than Magento, other eCommerce stores can use Route so their shoppers can have an incredible experience. When integrated with Magento or any other online store, customers get a real-time notification on the status of their package. Using the Route app, they can also track their package without having to look for a tracking number or wait for a confirmation email.

Conclusion

The best multi-choice eCommerce platform for business is Magento. It is user-friendly, optimized, and fast. Since competition in the digital space is increasing, package tracking like Route will help increase your business sales and allow you to scale. Shoppers consider post-purchase communication and package tracking as important factors in their packaging decision. With Route, you can be assured that your customers will get the best post-purchase experience.