Building a business website is not good enough, you should make every effort to bring it at the top of SERP (Search Engine Result Pages). Off-Page SEO tactics refers to all the things which can be done directly OFF your website so as to help your website rank higher. Right and effective off-page optimization strategy can help you increase both your website’s ranking and drive more traffic to your website. Some of the most important off-page optimization tactics are mentioned below.
1. Social Networking Sites
Sometimes also known “Online Reputation Management”, social networking is growing at a rate like never before. It is reaching newer heights and shows signs of more growth in the years to follow. Social media sites like Facebook, LinkedIn, Twitter, Google+, etc. gives the right platform to interact with your customers. By making more friends and connections on the social networking sites, you can build your online reputation and make them your loyal customers.
It is one of the most important tool to promote your website online. You give a reason to your visitors to return to your website by writing a useful and relevant blog. Writing blogs regularly for your website also helps search engines to crawl your site more frequently. Start writing unique and relevant content for your website and it will bring your website higher in SERPs. Hire professional blog writers for giving the precise and specific content to your visitors.
3. Blog Marketing
Spot the blogs which falls under your category and post comments on those blogs. By adding a link in the comment section, you can draw traffic to your website. These links will be crawled by search engines and drive the web traffic towards your site. These blogs are also known as “Do-Follow” blogs, pointing the traffic towards the given site.
4. Forum Marketing
There are various communities which are related to your niche, get involved with these communities to market your website. You can put forth your questions and reply to the questions asked there. Besides interaction, this also helps you to build a reputation as an expert. Include your link on the “Do-Follow” forums and help the search engines to crawl your website.
5. Search Engine Submission
Though your website will be indexed and found by the search engines but it will take a lot of time. You can quickly index your website by submitting your site on the popular search engines like Google, Yahoo, Bing, etc. Proper submission of your website on these search engines will help you attract maximum traffic within no time.
6. Social Bookmarking
You can also promote your website by submitting your blogs and pages on various social bookmarking sites. Sites like StumbleUpon, Digg, Delicious, Reddit, etc are some of the sites which are loved by Google as the content is frequently updated on these site. The tags used for broadcasting your news on a wide area network must be carefully handled. Social Bookmarking can help you to increase your website traffic.
7. Photo Sharing
Nothing attracts your visitors more than a beautiful image on your website. Share the images of your website on the various important photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Since there are many users who frequently visit these sites, you can target a lot of customers by posting your images/photos on these sites.
8. Local Listings
Local listing is an important medium to gain maximum local customers. There is no point promoting your local business globally and facing a lot competition, instead you should go for local listing. You can target the local audience by submitting your website on various sites like Google Local, Maps, Yahoo Local, Yellow Pages. These local listing sites help search engines to easily view your site and fetch the content instantly.