Branding. A word associated with fame culture.
Branding, as we all know, is very essential strategy for any company or even individuals that want to compete in a huge market and appeal the customers with great charm. Branding adds a personality to your company and makes it stand out from the crowd.
Importance Of Logo As A Brand Identity:
Which is the first soft drink company that comes to your mind? Which is your favorite car company? It is for sure that each of your favorite brand has its own brand identity, a unique logo that represents it. Every company ruling at world-level has distinguished element of its personality. Every big brand we know has its own logo.
So whenever you are going to start a new company or business, it is quite necessary in this throat-cutting, competitive age to get an appealing and outstanding logo that will represent your brand and make it recognizable everywhere.
Types Of Logos:
In essence, there are five types of logos that you can choose from:
1. Text Logo (Wordmark)
Text logos are simply formatted fonts used as company logos. Many companies design their logos using a custom font set created by their designers which is unique to them. Some great examples of such world famous logos are Facebook, Coca Cola & Sony.
2. Icon Logo
Icon logos are made using simple and abstract shapes designed to represent few of the company characteristics using visual elements. This logos can be simple as well too complex. However usually such logos are abstract in nature, this kind of logos can be personalized to smartly represent the company goals. Some memorable icon logos are that of Apple, Sony Playstation & Internet Explorer. Benefit of icon logos is that people can easily remember such logos. Due to addition of specific colors, such logos are quite easily recognizable from long distance too.
Emblem is the logo style that features company name within design. Emblems are great, typically, for companies which are stylish in appeal and works closely with designs & youngsters, for example- car companies, universities, basket ball teams etc. Some famous emblem logos are- Harley Davidson, UPS & Sweet Eagles.
4. Text & Icon
This logo style creates a recognizable brand identity by combining icon & text, however, sometimes text or icon is also used separately as per needs. To make this kind of logos more memorable, designers need to combine the visual elements of logo most properly as it is a combination of text and icon. Some well-known text & icon logos are Adidas, Twitter & Nissan.
A smart way to create a cool and sensible logo for your branding is, lettermark. Lettermark logos use initial letters of your brand name to represent your brand identity. In lettermark logos, a slight addition of other visual elements than text is often seen and believed to be preferable as letter-marks are easy to remember as well as easy to identify. Some well known letter-mark logos are Comedy Central, CNN & General Electronics.
As you know five types of logos, now you can decide which kind of logo you want to represent your brand identity and get a talented designer or logo design company to create a logo of your dream.
So here is your checklist to get the exact logo which represents your brand smartly as well as appeals your customers like none other of your competitor:
Questions To Ask For Measuring Effectiveness Of Your Brand Logo
-Does your logo suits your brand personality overall?
-Do the logo colors convey a message in themselves? (Refer the color mentality infographic)
-Which are the places your logo would be displayed or printed ideally?
-Is your logo design ideal for the formats in which it is going to be printed?
-Is your logo simple enough to be memorable for everyone?
It is quite advisable to think thrice before you get an actual logo because logo is hugely important factor of company culture & you won’t like to re-factor it again and again after listening so many critiques from your fans. So get a professional logo design company to do the logo design work for you. It would be even better if you get a pool of talented designers to choose from and get your logo design at affordable price. Choice is yours.