Onpage optimization is quite necessary aspect of SEO. Before you start implementing changes on your website, you will have to pass through a painstaking process of onpage audit. Though it is quite complex to perform an onpage SEO audit on your own, an arranged list of necessary checks can help you a lot in defining the impactive trajectory for your SEO plan. It all starts with your website itself.
Working at Smartinfosys for ground breaking SEO audits, I have learnt very brilliant ways to assess a website. So without wasting a minute, here’s your onPage SEO checklist. You can refer this for performing a comprehensive audit. I have also listed all helpful resources here which will help you go through the process without any hassle, if you are a novice in SEO.
Onpage Optimization: The Ultimate SEO Checklist With Instant Solutions
Crawling / Indexing
- 1. Does Meta robots allow crawling and indexing?
- Yes: It’s alright as far as you have no pages to block access
- No: Read this to learn using meta follow and no follow
- 2. Is robots.txt configured for allowing / blocking access to specific pages?
- Yes: That’s good
- No: Read this to learn configuring robots.txt
- 3. Do you have sitemap.xml on your site?
- Yes: Need no further action
- No: Create a sitemap & upload it on your site
- 4. Are your webpages checked for broken links?
- Yes: Correct them ASAP
- No: Visit this link to check instantly for broken link
- 1. Is your page loading speed optimized?
- Yes: Your clients won’t bounce back at least!
- No: Read this tips for reducing page load time
- 2. Does your website load properly in multiple different browsers?
- Yes: This will make your client feel comfortable
- No: Make it cross browsing compatible
- 3. Does your website render elegantly on every screen size?
- Yes: You must be getting more business than others
- No: Make the site design responsive
- 1. Is content navigation is easy for users?
- Yes: Readers will love to sail through your site
- No: Read best practices for better website navigation
- 2. Is breadcrumb available for easy navigation?
- Yes: Your users won’t lose their path
- No: Read this for breadcrumb examples & best practices
- 3. Do you offer a separate page containing user accessible HTML sitemap?
- Yes: You love your users
- No: Learn to create effective HTML sitemaps
- 1. Does your layout allow easy scanning of webpage?
- Yes: Your readers surely love it!
- No: Learn best practices for layout and styling
- Yes: Remove them whenever possible.
- No: Your site must be working fine
- 1. Is older / out-of-date content redirected with 301 or rel=”canonical” tag?
- Yes: Your developers are good
- No: 301 or canonical? which one to use and when
- 2. Do you have a custom 404 error page that redirects user to other page on your site?
- Yes: Your customers love your care!
- No: Create an interesting web-page pointing to homepage or other inner page of your site & set it as your error page
- 1. Is your content unique to every page?
- 2. Is your content original, valuable & share-able?
- Yes: You stand a great chance for higher rankings
- No: Improve your content quality. Read: for reference
- 3. Do your pages have interesting call-to-actions that make it more appealing?
- Yes: Your website has good sales appeal
- No: Learn call-to-action best practices
- 5. Are your heading tags hierarchically structured?
- Yes: It’s so nice of your content team
- No Know proper use of heading tags
- 6. Are keywords wisely used in prominent places like headings, beginning of body, titles and anchor texts?
- Yes: Good. You have brighter ranking chances
- No: Know where to place your keywords & its synonyms
- 7. Are alt texts used properly for keyword targeting?
- Yes: Your website will be more loved: says search engine
- No: Learn proper use of alt text
- 8. Are the anchor texts descriptive & containing keywords where relevant?
- Yes: Well, it is Penguin safe
- No: Read complete intro to anchor text for SEO
- 9. Does your page contain schema markup, rich snippet markup & authorship markup for better search engine ranking?
- Yes: Search engines will love your site
- No: Know how to implement schema markup for SEO
- 10. Does your site use different types of content like images, videos, texts, PDFs etc for better engage-ability?
- Yes: You are clever content creator
- No: Diversify content. It will help your website gain better user engagement and in turn better search rankings.
- 11. Do irrelevant external links include “nofollow” ?
- Yes: You did it seriously
- No: Make irrelevant external links “nofollow”
- 12. Are you using LSI keywords & secondary keywords throughout the content?
- Yes: You’ll soon see the results!
- No: Learn to find LSI & secondary keywords for your site
- 1. Is your content valuable enough to be share-able?
- Yes: You are a step ahead than most others
- No: Write in-depth, researched content with supporting formats that is useful as well as share-able for your users
- 2. Have you provided easy sharing option for all your content?
- Yes: You are smart
- No: Know here some easy ways to provide sharing options on your website
- 1. Are your URLs static?
- Yes: It’s great
- No: Read this detailed post on static v/s dynamic urls
- 2. Does it takes more than 4 clicks to reach any URL on your website?
- Yes: Reduce the page depth
- No: No issue
- 3. Are your URLs lengthier than 100 characters?
- Yes: Try to reduce URL length to 100
- No: It’s okay
- 4. Do the URLs describe the page and contain keywords?
- Yes: Alright
- No: Make URLs more descriptive and relevant using keywords
- 1. Is your meta description length between 75 to 160 characters?
- Yes: No action required
- No: You need to keep it between 75 to 160 characters
- 2. Is your meta title length less than 70 characters?
- Yes: Perfect!
- No: You need to trim it to 70.
That’s it. All you need to perform a good on page SEO audit is done. However, if you want to make it best- not just god- hire a professional SEO who knows it all to the roots and has being doing it since years. So good luck with your on page optimization.