Every business works for survival and profits. Never can be the goal of any business to shut down and exit from market. And sustenance & survival requires long term efforts from all departments specially the marketing department as they are the face of the company, being the closest link to the customers. The marketing executives better understand customer sentiments, their preferences, the value of customer’s money and most importantly how can a customer be convinced. The scenario marketing has evolved from out bound techniques to Digital Marketing of which SEO is just a small part. But, since fruits of hard work are reaped in the long run same ways SEO strategy must be designed with a long-term vision.