Whatever might be your web design and technology, content is and will always be a deciding factor in your website’s success. When we talk about content it comes in all shapes, sizes and topics as per your needs and requirements. The most interesting, informative and updated content works as a client magnet. The better content you will have on your website, better it will be for gaining more traffic. It’s always easy to criticize the content written by others but it’s another thing to create such content.
Your content should be such that the audience not only like but will share it as well. Sharing your content, be it text or visual will increase your customer base. Your products and services will reach to maximum potential customers if your content will be shared by more people.
1. Create a challenge or contest
The desire to take part in some sort of challenge and winning it always excites us. Integrate some kind of challenge or content to engage more audience. The anticipation of winning awards and prizes keep them going and they visit your website more often. You should make sure that the challenge should be such that it is attainable. Your audience should find the contest interesting or else they will quickly leave your website.
2. Add interesting visuals
Using only text on your website can make it boring for your audience. You should add something interesting like images and videos to make it more engaging for your audience. There are several tools available in the market which can help you to create or embed video content in your website and social media platforms. Infographics is a popular way to make your audience understand the complex information in an easier way.
3. Provide some takeaways
Your audience will always be happy to take away something besides what they are paying for. Give them something useful and you will win their loyalty. The free takeaways can be anything like white paper, ebook, slide presentation, video, etc. The audience will surely love this surprise when they are getting more for the same price. Your audience will give their valuable inputs in return which will help you in improving the products and services.
4. Include your influencers
These days people are influenced more by the social media then the traditional marketing tactics. People trust their circle more than the advertisements from the company. There are many social media influencers who have strong hold on the buying decisions on the customers. These influencers can instantly add credibility to your work and information. You can tag these respected voices or write something about them in your content to get more customers.
5. Show report on current trends
Your audience always love to get information about the trend which is prevalent in the market. Give them inputs about the latest and the most popular thing which is prevalent in the market. Besides giving them the latest trends you should also inform your audience about the trend which is just around the corner. These important information will put your audience ahead of their peers and they will visit you again and again in search of such useful inputs.