When we make our website, we expect it to do a certain job for us i.e. to help sell our products. If the site is not helpful in selling our products or brand or our business then it is just taking up space online. With user experience you can change the game. Make the most of your website with a little bit of remodeling. If you want your website to be a selling machine then do bear in mind the following factors:
every site needs visitors to maintain their page views for SEO. Your website must give reasons to visitors for a repeat visit for that you must have attractors on your website in terms of blog posts, articles, check lists, newsletters, places you have been quoted in media etc. Keep a track of your end user’s requirements and serve that kind of content or product which makes visitors turn back to your site along with a positive word of mouth. Attractors on the website should be planned carefully as these elements will be built into the site.
Words On Your Website:
The words which you put on the website must be chosen carefully as they become your identity and reveal the ideology of your business. Do not be a copy of any other site. Make your unique personality and work on the content presented on your website with compelling verbosity to maintain your originality in the world of Xeroxes.
Understanding Social Media:
use the power of social media to leverage the attention to your website. The social media channels always talk about the latest happenings of the town. Be a part of it to gain maximum exposure for a better course of action. Use social media platforms to showcase reasons to make people visit your site.
Calls To Action:
to sell through website help users to reach you instantly. Make for action buttons in several formats and place them on the site at different places for people who want to be your customer instead of a visitor. Call for action buttons may be of following types.
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offer varied product pricing and not just one. Try to give something for free. That ways you can maintain a scalability in terms of price, from something free to medium to high priced items. This may lure visitors to be your customers depending on their budget allowances.
put testimonials of happy customers in forms of text or videos to make the website work wonders for you. Studies have shown that one enthusiastic customer talking in your favor outweighs any other promotional strategy used.
Content Is The King:
since we have focused on creating compelling content from the beginning of this article, for that one needs to keep searching for new topics every now and then and write on them. To help achieve this purpose following factors may help:
Read Other Industry Newsletters:
will help you get your hands-on topics relevant to your industry which you might not have thought of.
sometimes a new idea may spark form a random read. Reading industry books is another great idea.
Get Google Alerts:
stay alert to the new trends and other items which your users may enjoy
attending webinars is also a potential source of learning new things.
attend to your customer queries you may never know that proves to be a treasure trove of new ideas.
these are called ethical bribes. Keep reminding your customers about your presence through newsletter. They are informative, knowledge sharing, engrossing materials that your customers may love to receive from you and in return you shall gain customer’s loyalty and confidence. Thus, a synergistic effect for both the parties.
With the aforementioned points your website can become an ultimate selling machine, keeping you busy with increasing sales day by day. The secret formula is the content present on the website. Regularly update your content and get the best results in comparison to your competitors.