Search engine optimization (SEO) is a crucial medium to grow your site’s visitors, vis-a-vis, your customers. SEO is a vast topic in itself and covers various parameters for ranking your website on SERP (Search Engine Result Page). While looking for optimizing your website, you will come across many SEO companies making tall claims. You must be aware of these SEO firms who will give you false hope of delivering quick SEO results.
SEO is a long term process of improving your website’s ranking. It becomes important to gauge exactly what results to expect from SEO. Set realistic goals from SEO firm to avoid disappointment at the end. Analysis of your expectation will help you to stay focused and avoid falling into the traps of unrealistic marketing claims from SEO companies. Before setting your SEO goals, you should consider the 3 points which are mentioned below.
1. The Current State of Your Website
Depending on the state of the website, your SEO results will vary. If you are starting your SEO work from a scratch, any result will be good for you. Under these circumstances, you can achieve big results for little effort. On the other hand, if your website is already working on SEO parameters, more efforts are needed to push it further. Rely on updating your website with high quality content at regular interval to gain maximum visitors. Tap various promotion opportunities by reaching to other websites in your field.
2. Online Representation of Your Website
Rising higher on SERP for your keywords is something which every website aims at. Ranking high for your favorite keyword which everyone is looking for will take time. The total time taken to rank for that particular keyword depends on various factors. Total time consumed will be dependent on the time and efforts which other sites in the same industry are putting. Though, it is not possible to get all the factors just by looking at the websites of your competitors, it will surely give you an idea. Through proper analysis, you will come to know the amount of efforts you will have to put in order to be listed alongside (or above) them.
3. What is Your Current & Future SEO Strategy For Your Website
The current SEO strategy which you are following and the proposed SEO strategy which you are planning to adopt will affect your website ranking in a big way. You want to gain quick results with relevant keywords selection and implementing right SEO strategy. The two most important ways to improve your SEO results are through publishing content related to the keywords/search terms or through acquiring links from other websites (backlinks). These two strategy works best for improving the position of your website on SERPs.
Stay Away From Unrealistic Claims
Do not get carried away with the false claims made by various SEO companies. Someone boasting instant results and guaranteed number-one rankings for your chosen keywords should be avoided. You must understand that SEO is a long term process and it takes months and even years to see real results. It is possible to attain quick results but these results are often unsustainable and might lead to penalization of your website.
Though it is not easy to predict the results from SEO, right implementation of SEO activities will lead to improvement in your website ranking. Regular publishing of great content, engaging with your existing customers, customers, introducing yourself to others in the market will bring positive results in your website’s ranking. SEO is a long-term and ongoing project where results cannot be achieved overnight. Stay motivated and continue doing what is right for your website ranking and business growth.