Your business card is much more than a piece of paper bearing the credentials of your company. It is the face of your company with which your clients associate. It is your launchpad for new connections and opportunities in business. You have to be cautious while designing your business card because it can prove to be a double-edged sword. A well-designed business card can attract new clients while a bad one can piss them off.
There is no one-size-fits all formula for business card designing, it depends entirely on your taste and preferences. Some of the most important elements are mentioned below which should be taken into consideration while designing your business card. These simple but useful tips will make your business card a clear winner among your clients.
1. It should be simple
Nothing attracts your clients more than the simplicity of your business card. You will have to make a perfect blend between simple and excess designing. A simple, uncluttered sophisticated design will attract more clients, making your business more memorable. Bring out the professional appearance of your business card. However do not go for too simple design which will be left behind in competition among other cards. You can use both side of the card for your content but it should neither be less nor more when it comes to content on the card.
2. It should be memorable
Your clients are flooded with all sorts of business card from many people, you should make an effort to make your card memorable. Come out with some out of the box ideas while designing your business card to make it special in every aspect. Plastic or metal made business card will surely make a mark among your clients. If your budget allows you, select the most premium and stylish business card to impress your clients. The better and exclusive your design will be, better will be your chances to be distinctive among other cards present with your clients.
3. It should brand well
Even though your business card might attract your clients in the initial stage but sometime it fails to do the marketing for your company. Every element which is used on the business card should portray the image of your company which you want to project. Proper color pallet, typeface and material should be selected to bring the best out of it. Being the face of your company, business card should be consistent with the personality of your firm. Avoid too much deviation in the design from time to time as it would lead to confusion in the mind of the clients.
4. It should be within limitations
There is no point making an exclusive business card at a hefty price. The business card should be within the budget of the company. A good business card does not necessarily has to be expensive. You can take the help of professional graphic designing company to get the best design at the most affordable price. Your business card should bring out a professional appearance without compromising with your budget. The business card should integrate all the necessary elements to attract clients and stand out from the others present in the market.