Your business card is much more than a piece of paper bearing the credentials of your company. It is the face of your company with which your clients associate. It is your launchpad for new connections and opportunities in business. You have to be cautious while designing your business card because it can prove to be a double-edged sword. A well-designed business card can attract new clients while a bad one can piss them off.
If you have created a website, the next step for you should be boosting conversion for your website. Right headline can increase the conversion of your website and bring you more revenues. There is no point writing the perfect content if you cannot engage your visitors to read it. Just remember that your headline must ignite an interest in your visitors for reading your content. There is no point wasting your time and money in creating a website and writing content for it, if no one is going to read it.
With more than 30% customers making an online purchase at least once a week, this industry is surely the next big thing. With such huge market to tap on, more and more merchants are creating ecommerce websites. As these merchants are not leaving any stone unturned to stay ahead in competition, you have to be one step ahead. The next question that comes in mind is what to do to stay ahead of your competitors? Going for the latest design trend could be one of the key to have an edge over your competitors.
The success of a company depends on the overall image of the company in the market and corporate identity elements helps in giving a unique and memorable image to the company. It’s essential for every company to have a strong corporate identity and hence lot of efforts are put to create a strong corporate identity.
1) Know your company: First and foremost, it’s important to know all the facts related to the company. It’s important to have a clear understanding of the products, services, target audience, competitors, communication medium to target the audience, current market trend etc.
Corporate identity is the image of the company by which it can be identified. Corporate market is very aggressive and has cut-throat competition so its essential to have a good image of the company for its survival and growth. A good branding and marketing strategy helps in building a unique identity of the company which helps in getting strong foothold in the market.
The most powerful branding tools are the visual cues of the company. Audience has tendency to relate with the visual images more than any branding tool. Logo, brochures, envelopes, letterheads, business card, advertisements etc. help in giving a strong and appealing message to the audience.
If they don’t have any impact, then why do the big brands shed million dollars on just custom logo design from professionals?